Snapchat Users, Stats, Data & Trends
Essential Snapchat statistics and trends for 2023
Advertisers could reach 654.4 million users on Snapchat in April 2023,(a) placing it 8th in our ranking of the world’s most ‘active’ social media platforms.(b)
What’s more, data published in the company’s self-service advertising tools shows that Snapchat’s advertising reach has grown steadily over the past three months.(a)
Similarly, data published in the company’s most recent investor earnings report shows that Snapchat’s daily active users have grown steadily over the past three months.(d)
The total number of users that marketers can reach with ads on Snapchat increased by roughly 20 million (+3.1%) in the three months leading up to April 2023.(a)
These latest figures indicate that roughly 8.2% of all the people on Earth use Snapchat today.(c)
However, because the company limits use of its platform to people aged 13 and above, Snapchat’s ‘eligible’ use rate will likely be higher than these figures suggest.(b)
Digging deeper
Want the full story? Scroll down to find all the latest data, insights, and trends you need to understand Snapchat use all over the world, including:
The number of Snapchat users around the world
How quickly Snapchat is growing
Snapchat’s top countries
Snapchat users by world region
Snapchat’s audience demographics
Towards the bottom of this page, you’ll also find a complete report on Snapchat’s audience around the world.
You can also learn how Snapchat compares to other social media platforms on our social media overview page.
Important notes
Unless stated otherwise, all figures are based on Kepios analysis of data sourced directly from Snapchat’s own tools, resources, and company statements. You’ll find details of individual data sources listed at the bottom of this article.
We update this page on a regular basis, so if you’d like to link to a specific figure (which may change in future updates), you might prefer to link to one of our individual Global Digital Reports instead.
How many Snapchat users are there in 2023?
Snapchat is one of the world’s top social platforms, but just how many people use Snapchat today?
Data published in the company’s most recent investor earnings report shows that Snapchat had a total of 383 million daily active users around the world in April 2023.(d)
Meanwhile, the company’s self-service advertising tools indicate that marketers could reach 654.4 million users on Snapchat in early April 2023.(a)
Note that the key difference between these two numbers is that the company’s investor earnings announcements focus on daily users, whereas its advertising tools report values based on monthly users.
The company’s latest advertising audience figures suggest that 10.4% of all people aged 13 and above around the world use Snapchat today.(c)
However, if we remove the people in this age group who live in China – where Snapchat is still blocked – the platform’s eligible adoption rate increases to 12.9%.(c)
Note: The figures shown above are based on Snapchat’s advertising audience only, and may not be representative of the platform’s total active user base.
How fast is Snapchat growing in 2023?
Snapchat’s daily active users
Data published in Snapchat’s latest investor earnings report shows that Snapchat’s daily active users have grown very quickly over the past year.(d)
The latest global total is 51.0 million (15.4%) higher than the equivalent figure that the company reported in its 1Q 2022 report, published in April 2022.(d)
Snapchat’s advertising audience reach
Meanwhile, recent data published in the company’s self-service advertising tools shows that Snapchat’s advertising audience reach grew by 11.0% over the past 12 months.(a)
To put these figures in perspective, advertisers can now reach 65 million more users on Snapchat than they could this time last year.(a)
Note that these advertising audience figures represent monthly users, as opposed to the daily user figures reported in the company’s investor earnings reports.
The platform’s latest numbers indicate that Snapchat’s advertising reach has grown more quickly than Facebook’s advertising reach has grown over the past 12 months.(b)
For comparison, Facebook’s data show that the global advertising reach of its flagship platform increased by 5.0% (+108 million users) in the 12 months leading up to April 2023.(e)
Note: The figures shown above are based on each platform’s advertising audience only, and may not be representative of respective active user bases.
Which countries have the most Snapchat users in 2023?
Based on the advertising audience reach numbers published in Snapchat’s self-service tools in April 2023,(a) the latest data show that:
- India has roughly 182.4 million active Snapchat users
- The United States of America has roughly 108.8 million active Snapchat users
- Pakistan has roughly 26.4 million active Snapchat users
- France has roughly 25.9 million active Snapchat users
- The United Kingdom has roughly 23.2 million active Snapchat users
- Saudi Arabia has roughly 21.8 million active Snapchat users
- Germany has roughly 18.7 million active Snapchat users
- Mexico has roughly 17.2 million active Snapchat users
- Iraq has roughly 16.8 million active Snapchat users
- Egypt has roughly 15.7 million active Snapchat users
Note: the figures shown above are based on Snapchat’s potential advertising reach, and this list may not correlate with the platform’s total number of daily or monthly active users. Snapchat’s self-service advertising tools publish ranges for each data point; we use the mid-point of these published ranges for our calculations. Snapchat’s self-service advertising tools only publish data for a limited selection of countries, and it’s possible that some countries not included in the list above have more active users than the countries shown here. Rounding in the source data may mean that individual figures do not correlate with totals.
How many users does Snapchat have in each world region in 2023?
The figures below are based on Snapchat’s advertising audience data for April 2023.(a)
Note: our regions follow the United Nations Geoscheme. Click here to learn which countries belong to each region.
Snapchat’s advertising reach in Northern America: 120.3 million users
Snapchat’s advertising reach in Central America: 17.8 million users
Snapchat’s advertising reach in the Caribbean: 3.2 million users
Snapchat’s advertising reach in Southern America: 22.2 million users
Snapchat’s advertising reach in Western Europe: 60.9 million users
Snapchat’s advertising reach in Northern Europe: 38.7 million users
Snapchat’s advertising reach in Southern Europe: 13.6 million users
Snapchat’s advertising reach in Eastern Europe: 20.3 million users
Snapchat’s advertising reach in Northern Africa: 30.2 million users
Snapchat’s advertising reach in Western Africa: 13.1 million users
Snapchat’s advertising reach in Eastern Africa: 2.6 million users
Snapchat’s advertising reach in Southern Africa: 5.8 million users
Snapchat’s advertising reach in Western Asia: 70.8 million users
Snapchat’s advertising reach in Central Asia: 1.4 million users
Snapchat’s advertising reach in Southern Asia: 208.7 million users
Snapchat’s advertising reach in Southeastern Asia: 14.0 million users
Snapchat’s advertising reach in Eastern Asia: 1.7 million users
Snapchat’s advertising reach in Oceania: 9.5 million users
Notes: the figures shown above are based on Snapchat’s potential advertising reach, and may not correlate with the platform’s total number of daily or monthly active users. Snapchat’s tools publish ranges for each data point; we use the mid-point of these published ranges for our calculations. Rounding in the source data may mean that individual figures do not correlate with totals. Advisory: Snapchat’s self-service advertising tools only publish data for a limited selection of countries, so data may not be available for all world regions. Data may also seem unusually low for some regions where Snapchat’s tools do not publish data for all countries in that region.
What do Snapchat’s audience demographics look like in 2023?
Based on Snapchat’s advertising audience data* for April 2023:(a)
50.6% of Snapchat’s global users are female
48.7% of Snapchat’s global users are male
Want to know what Snapchat demographics look like in your country? Check out our complete free report library.
*Notes: the figures above are based on Snapchat’s potential advertising reach data, and may not correlate with the number of monthly active users. Snapchat’s self-service advertising tools only report gender data for ‘female’ and ‘male’, but the values of these published figures do not sum to the overall total, so the percentages shown above may not sum to 100%.
What’s the average age of Snapchat’s users in 2023?
Snapchat’s tools don’t offer a detailed breakdown of the platform’s advertising audience for all ages, so there’s no easy way to calculate the average age of Snapchat’s active user base.
However, based on the latest available data, users aged 18 to 24 account for the largest share of Snapchat’s advertising audience.(a)
How many users does Snapchat have in each age group in 2023?
Data published in the platform’s self-service advertising tools in April 2023 indicated that marketers could reach the following worldwide audiences using ads on Snapchat:(a)
125.6 million users aged 13 to 17 (19.9% of Snapchat’s total ad audience)
243.5 million users aged 18 to 24 (38.6% of Snapchat’s total ad audience)
145.9 million users aged 25 to 34 (23.2% of Snapchat’s total ad audience)
87.9 million users aged 35 to 49 (14.0% of Snapchat’s total ad audience)
23.6 million users aged 50 and above (3.8% of Snapchat’s total ad audience)
Want to know more about the age profile of Snapchat users in your country? Check out our free country report library.
Notes: the figures shown above are based on Snapchat’s potential advertising reach, and may not correlate with the platform’s total number of daily or monthly active users. Rounding in source data may mean that individual figures do not correlate with totals. In particular, the share figures for each age group shown above may not equate to the sum of each gender’s share shown in the image below. Snapchat’s tools publish ranges for each data point; we use the mid-point of these published ranges for our calculations.
Complete Snapchat Audience Report
The embed below contains our latest in-depth report exploring Snapchat’s advertising audience around the world (click here if the embed isn’t showing or working properly).
This report contains global headlines, benchmarks, and overviews, as well as local data for all the countries and territories around the world for which Snap’s self-service advertising tools currently publish advertising audience data.
How does Snapchat compare with other platforms?
Want to compare these findings with similar data for other social media platforms?
Check out our data and trends for other top platforms via these links:
Data sources for stats on this page
(a) Kepios analysis of data published in Snap Inc.’s advertising tools in April 2023.
(b) Kepios analysis (April 2023).
(c) Kepios analysis of data published in Snap Inc.’s advertising tools in April 2023, compared with the latest population data published by the United Nations.
(d) Snapc Inc.’s investor earnings report for 1Q 2023 (published April 2023).
Any other data sources have been attributed directly within the article, next to the appropriate data point.
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