Digital 2023: Svalbard and Jan Mayen
This page contains an overview of essential headlines for digital adoption and use in Svalbard and Jan Mayen in 2023.
If you want to check whether this is our most up-to-date report on Svalbard and Jan Mayen, or if you’re looking for data on digital trends and behaviours in Svalbard and Jan Mayen for previous years, you can find our full collection of reports on Svalbard and Jan Mayen by clicking here.
You’ll find a handy summary of these headlines in the “overview graphic” section below, but let’s start by taking a look at the key numbers for Svalbard and Jan Mayen this year.
The state of digital in Svalbard and Jan Mayen in 2023
Here are the essential headlines for digital adoption and use in Svalbard and Jan Mayen in early 2023:
There were 1,999 internet users in Svalbard and Jan Mayen at the start of 2023, when internet penetration stood at 79.8 percent.
Svalbard and Jan Mayen was home to 500 social media users in January 2023, equating to 20.0 percent of the total population.
A total of 3,202 cellular mobile connections were active in Svalbard and Jan Mayen in early 2023, with this figure equivalent to 127.9 percent of the total population.
These headline stats offer a great overview of the “state of digital” in Svalbard and Jan Mayen, but in order to make sense of how digital trends and behaviours are evolving, we need to dig deeper into the data.
Let’s take a closer look at what the latest numbers tell us, starting with some valuable context relating to Svalbard and Jan Mayen’s population.
Svalbard and Jan Mayen’s population in 2023
Svalbard and Jan Mayen’s total population was 2,504 in January 2023.
Data shows that Svalbard and Jan Mayen’s population remained unchanged between 2022 and 2023.
46.4 percent of Svalbard and Jan Mayen’s population is female, while 53.6 percent of the population is male.
Note: gender data are currently only available for “female” and “male”.
Svalbard and Jan Mayen’s population by age
The median age of Svalbard and Jan Mayen’s population is 33.6.
Internet use in Svalbard and Jan Mayen in 2023
There were 1,999 internet users in Svalbard and Jan Mayen in January 2023.
Svalbard and Jan Mayen’s internet penetration rate stood at 79.8 percent of the total population at the start of 2023.
Kepios analysis indicates that internet users in Svalbard and Jan Mayen increased by 51 (+2.6 percent) between 2022 and 2023.
For perspective, these user figures reveal that 505 people in Svalbard and Jan Mayen did not use the internet at the start of 2023, suggesting that 20.2 percent of the population remained offline at the beginning of the year.
However, complexities associated with the collection and analysis of internet user data mean that it can often take several months before research is ready for publication. As a result, the latest published figures for internet use invariably under-represent reality, and actual adoption and growth may be higher than the figures shown here suggest. Please see our comprehensive notes on data for further details.
Dig deeper: for the latest insights into internet adoption and use around the world, follow our regular Global Statshot reports.
Social media statistics for Svalbard and Jan Mayen in 2023
There were 500 social media users in Svalbard and Jan Mayen in January 2023.
This figure might seem quite different to the values that we published in previous years, but please note that the sources we use to inform and calculate our social media user numbers have made important and wide-ranging revisions to their data over recent months.
These adjustments to source data mean that our latest numbers are not comparable with equivalent figures that we published in previous years, and readers should not regard any differences in these numbers as an actual change in social media use.
Indeed, our analysis of various data points from trusted third parties such as GWI and data.ai shows that there has been no discernible drop in overall social media use, and in almost all countries, social media use continues to increase.
As a result, readers should view any such differences as “corrections” in the data, and not as an indication that social media adoption has declined.
The number of social media users in Svalbard and Jan Mayen at the start of 2023 was equivalent to 20.0 percent of the total population, but it’s also important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why).
More broadly, 25.0 percent of Svalbard and Jan Mayen’s total internet user base (regardless of age) used at least one social media platform in January 2023.
At that time, 50.0 percent of Svalbard and Jan Mayen’s social media users were female, while 50.0 percent were male.
Note: due to significant revisions in source data, we regret that we’re currently unable to provide reliable figures for the year-on-year change in social media users in Svalbard and Jan Mayen. We recommend that readers do not compare our latest figures for social media use with figures published in our previous reports, because such comparisons will deliver inaccurate results.
Facebook users in Svalbard and Jan Mayen in 2023
Data published in Meta’s advertising resources indicates that Facebook had 350 users in Svalbard and Jan Mayen in early 2023.
However, Meta has made important changes to the way its advertising resources report audience reach data over recent months – including making significant revisions to its base audience data for Facebook – so the figures shown here may not be directly comparable with figures published in our previous reports.
To learn more about these changes, please see this article, as well as our comprehensive notes on data.
Facebook user growth in Svalbard and Jan Mayen
Figures published in Meta’s own tools indicate that Facebook’s potential ad reach in Svalbard and Jan Mayen decreased by 200 (-36.4 percent) between 2022 and 2023.
For more recent context, the same data show that the number of users that marketers could reach with ads on Facebook in Svalbard and Jan Mayen decreased by 50 (-12.5 percent) between October 2022 and January 2023.
However, it’s important to stress that these advertising reach figures are not the same as the monthly active users figures that Meta reports in its investor earnings announcements, and they should not be interpreted as such.
As the company states within its ad planning tools,
“Estimated audience size is not a proxy for monthly or daily active users, or for engagement. Estimates aren’t designed to match population, census estimates or other sources, and may differ depending on factors such as how many accounts across Meta technologies a person has, how many temporary visitors are in a particular geographic location at a given time, and Meta user-reported demographics.”
As a result, changes in ad reach may not necessarily indicate any change in the platform’s overall user base.
But despite these caveats, Meta’s ad reach data still offers valuable insights into how Facebook use is evolving.
Facebook adoption in Svalbard and Jan Mayen
Facebook’s ad reach in Svalbard and Jan Mayen was equivalent to 14.0 percent of the total population at the start of 2023.
For additional context, Facebook’s ad reach in Svalbard and Jan Mayen was equivalent to 17.5 percent of the local internet user base (regardless of age) in January 2023.
At the start of 2023, 42.9 percent of Facebook’s ad audience in Svalbard and Jan Mayen was female, while 57.1 percent was male.
Note: Meta’s advertising resources only publish audience gender data for “female” and “male” users.
▶ Looking for more Facebook stats? Click here to explore our in-depth Facebook data for every country in the world.
Instagram users in Svalbard and Jan Mayen in 2023
Numbers published in Meta’s advertising tools indicate that Instagram had 300 users in Svalbard and Jan Mayen in early 2023.
The company’s recently revised figures suggest that Instagram’s ad reach in Svalbard and Jan Mayen was equivalent to 12.0 percent of the total population at the start of the year.
It’s also worth noting that Instagram’s ad reach in Svalbard and Jan Mayen at the start of 2023 was equivalent to 15.0 percent of the local internet user base (regardless of age).
In early 2023, 50.0 percent of Instagram’s ad audience in Svalbard and Jan Mayen was female, while 50.0 percent was male.
Note: Meta’s advertising resources only publish audience gender data for “female” and “male” users.
Instagram user growth in Svalbard and Jan Mayen
Data published in Meta’s planning tools show that Instagram’s potential ad reach in Svalbard and Jan Mayen decreased by 350 (-53.8 percent) between 2022 and 2023.
On a quarterly basis, the company’s data also reveal that the size of Instagram’s ad audience in Svalbard and Jan Mayen decreased by 150 (-33.3 percent) between October 2022 and January 2023.
As we noted in the Facebook section above though, changes in the audience reach figures published in Meta’s ad planning tools do not necessarily correlate with overall changes in its platforms’ active user bases.
▶ Looking for more Instagram stats? Click here to explore our in-depth Instagram data for every country in the world.
Facebook Messenger users in Svalbard and Jan Mayen in 2023
Data published in Meta’s advertising resources indicate that ads on Facebook Messenger reached 200 users in Svalbard and Jan Mayen in early 2023.
The company’s recently revised audience numbers suggest that Facebook Messenger’s ad reach in Svalbard and Jan Mayen was equivalent to 8.0 percent of the total population at the start of the year.
For additional context, Facebook Messenger’s ad reach in Svalbard and Jan Mayen is equivalent to 10.0 percent of the local internet user base (regardless of age).
At the start of 2023, 50.0 percent of Facebook Messenger’s ad audience in Svalbard and Jan Mayen was female, while 50.0 percent was male.
Notes: Meta’s advertising resources only publish audience gender data for “female” and “male” users.
Facebook Messenger user growth in Svalbard and Jan Mayen
Data published in Meta’s planning tools show that Facebook Messenger’s potential ad reach in Svalbard and Jan Mayen decreased by 300 (-60.0 percent) between 2022 and 2023.
On a quarterly basis, the company’s data reveal that the size of Facebook Messenger’s ad audience in Svalbard and Jan Mayen decreased by 100 (-33.3 percent) between October 2022 and January 2023.
However, as we noted in the Facebook section above, changes in the audience reach figures published in Meta’s ad planning tools do not necessarily correlate with overall changes in its platforms’ active user bases.
▶ Looking for more Facebook Messenger stats? Click here to explore our in-depth Facebook Messenger data for every country in the world.
LinkedIn users in Svalbard and Jan Mayen in 2023
Figures published in LinkedIn’s advertising resources indicate that LinkedIn had 2,000 “members” in Svalbard and Jan Mayen in early 2023.
However, note that LinkedIn’s advertising tools publish audience reach data based on total registered members, rather than the monthly active users that form the basis of the ad reach figures published by most other social media platforms.
As a result, these LinkedIn figures are not directly comparable with the figures for other social media platforms published on this page, or in our Digital 2023 reports.
The company’s advertising reach figures suggest that LinkedIn’s audience in Svalbard and Jan Mayen was equivalent to 79.9 percent of the total population at the start of 2023.
For additional context, LinkedIn’s ad reach in Svalbard and Jan Mayen was equivalent to 100 percent* of the local internet user base (regardless of age) at the start of the year.
In early 2023, 34.5 percent of LinkedIn’s ad audience in Svalbard and Jan Mayen was female, while 65.5 percent was male.
Note: LinkedIn’s advertising resources only publish audience gender data for “female” and “male” users.
*Advisory: we’re aware that usage rates in excess of 100 percent of the population, “eligible” population, and / or internet users may seem implausible, but we’ve elected to republish source data “as is”, to enable readers to make their own judgments. Please see our detailed notes on data to learn more about these anomalies.
LinkedIn user growth in Svalbard and Jan Mayen
Data published in LinkedIn’s planning tools show that LinkedIn’s potential ad reach in Svalbard and Jan Mayen increased by 100 (+5.3 percent) between 2022 and 2023.
On a quarterly basis, the company’s data reveal that the size of LinkedIn’s ad audience in Svalbard and Jan Mayen remained unchanged between October 2022 and January 2023.
However, because LinkedIn’s ad audience figures are based on total registered members rather than monthly active users, it’s unclear whether these trends might be representative of changes in active LinkedIn use.
▶ Looking for more LinkedIn stats? Click here to explore our in-depth LinkedIn data for every country in the world.
Twitter users in Svalbard and Jan Mayen in 2023
Numbers published in Twitter’s advertising resources indicate that Twitter had 1,350 users in Svalbard and Jan Mayen in early 2023.
This figure means that Twitter’s ad reach in Svalbard and Jan Mayen was equivalent to 53.9 percent of the total population at the time.
However, it’s important to stress that these advertising reach figures are not the same as monthly active user figures, and there may be meaningful differences between the size of Twitter’s ad audience and its total active user base.
For additional context, Twitter’s ad reach in Svalbard and Jan Mayen was equivalent to 67.5 percent of the local internet user base (regardless of age) at the start of the year.
In early 2023, the company’s own data indicated that 28.6 percent of Twitter’s ad audience in Svalbard and Jan Mayen was female, while 71.4 percent was male.
However, it’s worth noting that Twitter infers its users’ gender, by analysing signals such as the name that users enter in their profile, and their broader activity on the platform.
This contrasts with the gender data offered in the advertising tools of platforms like Facebook, which relies on the gender that users themselves enter in their own profile.
Moreover, our analysis suggests that Twitter’s inferences may not be particularly reliable in determining users’ gender, especially in countries where English is not the dominant language.
For example, consumer research findings published by GWI often offer quite a different picture of Twitter use by gender compared with Twitter’s own audience data.
But the apparent distortions that frequently appear in Twitter’s inferred gender data may be due in large part to the high number of “non-human” accounts that feature in Twitter’s active user data (e.g. accounts that represent businesses, animals, musicians, etc.), especially because Twitter doesn’t currently separate these accounts out from “real” human individuals in the ways that Facebook and Instagram do.
Regardless of the cause of these anomalies though, we advise caution when analysing or interpreting Twitter’s reported figures for use by gender.
▶ Looking for more Twitter stats? Click here to explore our in-depth Twitter data for every country in the world.
Mobile connections in Svalbard and Jan Mayen in 2023
Data from GSMA Intelligence shows that there were 3,202 cellular mobile connections in Svalbard and Jan Mayen at the start of 2023.
However, note that many people around the world make use of more than one mobile connection – for example, they might have one connection for personal use, and another one for work – so it’s not unusual for mobile connection figures to significantly exceed figures for total population.
GSMA Intelligence’s numbers indicate that mobile connections in Svalbard and Jan Mayen were equivalent to 127.9 percent of the total population in January 2023.
The number of mobile connections in Svalbard and Jan Mayen increased by 33 (+1.0 percent) between 2022 and 2023.
Additional resources
Just before we get to our overview graphic, here are some suggestions for further reading, which will provide additional context for our full set of Digital 2023 numbers for Svalbard and Jan Mayen:
Read our complete Digital 2023 Global Overview Report to get a comprehensive overview of the “state of digital” around the world in 2023.
Click here to see all of the Global Digital Reports we’ve published on Svalbard and Jan Mayen over the past decade.
Explore all of our reports on countries in by clicking here.
Visit our complete online reports library to find all of the (free!) reports in the Global Digital Reports series.
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