Click the links below to explore our complete collection of Digital 2022 ‘deep dive’ articles, where we take a closer look at the context, trends, and implications of key data points in our Digital 2022 reports.
You can also find our analysis of all the essential headlines and trends in our flagship Digital 2022 Global Overview Report by clicking here.
Don’t get distracted by media hype and user numbers – use these insights to identify people’s real social media favourites.
A detailed look at TikTok’s continued growth, including all the latest data for advertising reach and time spent using the platform.
A detailed look at Instagram’s growth over the past year, with in-depth analyses of the audiences for Stories, Reels, and Shop.
As social commerce gains momentum around the world, we take a closer look at the audiences of some of the world’s most popular social commerce environments.
As Facebook’s global audience continues to grow, what might the future of the world’s most-used social media platform look like?
A closer look at the main reasons why people use connected devices and services in 2022.
Global growth in the use of connected technologies and devices over the past 10 years, with details for internet use, social media use, and the use of mobile phones.
The latest stats for ownership of cryptocurrencies around the world, including adoption rates by country, and ownership by age and gender.
The latest trends in time spent with media, including insights into how much time people spend online, watching TV, using social media, and engaging with their phone.
A detailed look at the world’s top 20 websites, with different perspectives from a number of the world’s top analytics firms.
A detailed examination of social media platforms’ referrals to third-party websites, with a few surprises for marketers.
A variety of data points reveal just how dominant Google and Apple have become in the smartphone market, and how they continue to consolidate their positions.
Making sense of language and culture across the internet, and exploring how our global connected habits are reshaping the world’s content preferences.
A closer look at the changes in Meta’s approach to the reporting of advertising audience data in late 2021.
The latest figures for internet connection speeds around the world, with details for both mobile and fixed connections, and change in speed over time.
All the latest numbers for YouTube use around the world, including the latest advertising audience reach figures, annual growth in reach, and time spent using the platform on mobile phones.
An in-depth exploration of the digital trends and themes that will influence marketing success in 2023 and beyond.