Simon Kemp is a globally recognised thought leader in digital marketing, and an active marketing consultant and practitioner. He has helped to develop marketing strategies for many of the world’s most admired companies, including Unilever, Google, Coca-Cola, Nestlé, and Diageo, and he continues to advise the world’s top marketers and investors on the latest trends in digital.
Simon is the CEO of Kepios, a marketing strategy consultancy, and chief analyst at DataReportal, an online library of reports exploring people’s evolving digital behaviours. His marketing books, guides, and renowned Global Digital Reports have been read by millions of people, and he appears regularly in the media to discuss digital and social media, brands, and marketing strategy.
If you’d like to book Simon as a speaker for your event, please get in touch.
Essential headlines and trends relating to digital adoption and use around the world in 2025, including insights into the reasons why people go online, and how much time we spend using the internet each day.
A comprehensive analysis of the world’s top social media platforms in 2025, including details of active user numbers, time spent using each platform, usage frequency, and potential advertising reach.
A guide to the AI platforms capturing the greatest share of AI user activity in 2025, with representative figures for platform use and growth.
A detailed exploration of key social media trends in 2025, including adoption rates by geography, the reasons why people use social media, the average number of platforms used, who we follow, and what the world looks for on social platforms.
A detailed examination of the media, channels, and activities that introduce the greatest number of people to new brands, products, and services in 2025. Also includes data for discovery by age.
A detailed analysis of why marketers would be crazy to ignore older generations in 2025, with charts and commentary exploring online shopping, financial services, TV streaming, ride-hailing, and more.
A data-driven study of global trends in ad spend, including details of marketing investments by user device, media channel, and ad distribution technology. Includes data for both online and offline spend.
A detailed guide to TV behaviours around the world in 2025, including a closer look at how streaming is changing the TV landscape across countries and different age groups.
Making sense of the exponential growth in mobile data traffic, with perspectives on the volume of data being transmitted, and the associated energy requirements.
Our flagship Global Digital Report for 2025, with more than 630 pages of data, trends, and insights into how the world uses the internet, social media, mobile devices, and ecommerce, as well as how people engage with digital marketing activities.