Twitter Users, Stats, Data & Trends

Important note: significant anomalies in the data published in Twitter’s own, official ad planning tools mean that this quarter’s data may be less representative of actual Twitter use than the data published in previous quarters. While all of the stats featured on this page rely on data published by Twitter itself, the significant reduction in Twitter’s headcount over recent months may have resulted in a decline in the accuracy of the data published in the company’s own tools. For a full exploration of these issues, please refer to this article.

Essential Twitter statistics and trends for 2023

Advertisers could reach 372.9 million users on Twitter in April 2023,^(a) placing it 15th in our ranking of the world’s most ‘active’ social media platforms.^(b)

However, data published in the company’s self-service advertising tools shows that Twitter’s potential advertising reach has fallen very quickly over the past three months.^(a)

Twitter’s own data suggests that the total number of users that marketers can reach with ads on the platform decreased by roughly 183 million (-32.9%) in the three months leading up to April 2023.^(a)

These latest figures indicate that roughly 4.6% of all the people on Earth use Twitter today.^(c)

However, because the company limits use of its platform to people aged 13 and above, Twitter’s ‘eligible’ use rate will likely be higher than these figures suggest.^(b)

• The number of Twitter users around the world

• How quickly Twitter is growing

• Twitter’s top countries

• Twitter users by world region

• Twitter’s audience demographics

How many Twitter users are there in 2023?

Twitter is one of the world’s top social platforms, but just how many people use Twitter today?

Data published in the company’s self-service advertising tools indicate that marketers could reach 372.9 million users on Twitter in early April 2023.^(a)

These advertising audience figures suggest that 5.9% of all people aged 13 and above around the world use Twitter today.^(c)

However, if we remove the people in this age group who live in China – where Twitter is still blocked – the platform’s eligible adoption rate increases to 7.4%.^(c)

Note: The figures shown above are based on Twitter’s advertising audience only, and may not be representative of the platform’s total active user base.

How fast is Twitter growing in 2023?

Twitter’s advertising audience reach

Recent data published in the company’s self-service advertising tools shows that Twitter’s advertising audience reach shrank by -19.8% over the past 12 months.^(a)

To put this figure in perspective, advertisers can now reach 92 million fewer users on Twitter than they could this time last year.^(a)

Note that Twitter’s advertising audience figures represent monthly users, rather than the daily user figures that the company used to report in its investor earnings reports.

The platform’s latest numbers indicate that Twitter’s advertising reach has grown much more slowly than Facebook’s advertising reach has grown over the past 12 months.^(b)

For comparison, Facebook’s data show that the global advertising reach of its flagship platform increased by 5.0% (+108 million users) in the 12 months leading up to April 2023.^(e)

However, it’s important to note that the numbers published in Twitter’s self-service advertising tools tend to fluctuate significantly over time, even within short periods. As a result, readers should be wary of any short-term trends within these numbers.

Note: The figures shown above are based on each platform’s advertising audience only, and may not be representative of respective active user bases.

Which countries have the most Twitter users in 2023?

Based on the advertising audience reach numbers published in Twitter’s self-service tools in April 2023,^(a) the latest data show that:

1. The United States of America has at least 64.9 million active Twitter users
2. Japan has at least 51.8 million active Twitter users
3. Brazil has at least 16.6 million active Twitter users
4. The United Kingdom has at least 16.1 million active Twitter users
5. India has at least 15.0 million active Twitter users
6. Indonesia has at least 14.8 million active Twitter users
7. Turkey has at least 13.8 million active Twitter users
8. Mexico has at least 11.8 million active Twitter users
9. Saudi Arabia has at least 11.4 million active Twitter users
10. France has at least 9.5 million active Twitter users

Notes: the figures shown above are based on Twitter’s potential advertising reach, and may not correlate with the platform’s total number of daily or monthly active users. Twitter’s tools publish ranges for each data point; we use the mid-point of these published ranges for our calculations. Rounding in the source data may mean that individual figures do not correlate with totals. Advisory: audience reach figures published in Twitter’s self-service advertising tools are subject to significant fluctuations, even over short periods of time.

How many users does Twitter have in each world region in 2023?

The figures below are based on Twitter’s advertising audience data for April 2023.^(a)

Note: our regions follow the United Nations Geoscheme. Click here to learn which countries belong to each region.

• Number of active Twitter users in Northern America: 71.7 million

• Number of active Twitter users in Central America: 14.4 million

• Number of active Twitter users in the Caribbean: 1.9 million

• Number of active Twitter users in Southern America: 33.3 million

• Number of active Twitter users in Western Europe: 27.1 million

• Number of active Twitter users in Northern Europe: 21.8 million

• Number of active Twitter users in Southern Europe: 14.7 million

• Number of active Twitter users in Eastern Europe: 6.0 million

• Number of active Twitter users in Northern Africa: 4.6 million

• Number of active Twitter users in Western Africa: 4.6 million

• Number of active Twitter users in Middle Africa: 355 thousand

• Number of active Twitter users in Eastern Africa: 2.9 million

• Number of active Twitter users in Southern Africa: 2.5 million

• Number of active Twitter users in Western Asia: 33.6 million

• Number of active Twitter users in Central Asia: 389 thousand

• Number of active Twitter users in Southern Asia: 18.8 million

• Number of active Twitter users in Southeastern Asia: 40.7 million

• Number of active Twitter users in Eastern Asia: 69.5 million

• Number of active Twitter users in Oceania: 4.1 million

Notes: the figures shown above are based on Twitter’s potential advertising reach, and may not correlate with the platform’s total number of daily or monthly active users. Twitter’s tools publish ranges for each data point; we use the mid-point of these published ranges for our calculations. Rounding in the source data may mean that individual figures do not correlate with totals. Advisory: audience reach figures published in Twitter’s self-service advertising tools are subject to significant fluctuations, even over short periods of time.

What do Twitter’s audience demographics look like in 2023?

Based on Twitter’s advertising audience data* for April 2023:^(a)

• 35.7% of Twitter’s global users are female

• 64.3% of Twitter’s global users are male

Want to know what Twitter demographics look like in your country? Check out our complete free report library.

*Notes: the figures above are based on Twitter’s potential advertising reach data, and may not correlate with the number of daily or monthly active users. Twitter’s self-service advertising tools only report gender data for ‘female’ and ‘male’.

How does Twitter compare with other platforms?

Want to compare these findings with similar data for other social media platforms?

Check out our data and trends for other top platforms via these links:

• Facebook stats

• YouTube stats

• Instagram stats

• Facebook Messenger stats

• TikTok stats

• LinkedIn stats

• Snapchat stats

• Pinterest stats

Data sources for stats on this page

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