Digital Around the World
4.39 billion people around the world now use the internet – well over half of the world’s total population – and more than 1 million new users join the online community every single day.
Most internet users go online using mobile devices, but roughly one in five of the world’s 5 billion mobile phone users still doesn’t have access to the internet.
Roughly 80 percent of the world’s internet users use social media each month, and six social media platforms now claim to have more than 1 billion monthly active users.
Take a look through our complete Digital 2019 Global Overview report in the SlideShare embed below to get the full picture, or scroll down to find a summary of the essential headlines.
Number of internet users
There are 4.388 billion internet users in the world today.
The total number of internet users around the world grew by 367 million in the past 12 months – more than 1 million new users every day.
Internet users are currently growing at an annual rate of more than 9 percent, with year-on-year growth actually accelerating versus the previous 12 months.
The average global internet user spends more than 6½ hours online each day. Added together, the world’s internet users will spend more than 1.2 billion years of human time online in 2019 alone.
Number of social media users
There are 3.484 billion social media users in the world today.
The total number of social media users around the world grew by 288 million in the past 12 months.
Social media users are currently growing at a rate of 9 percent per year, with the average social media user having an account on 9 different social platforms.
The average global user spends 2 hours and 16 minutes on social media each day. Time spent varies considerably by culture though, with Filipinos spending an average of more than 4 hours on social media every day, while people in Japan use social platforms for an average of just 36 minutes each day.
Number of mobile phone users
There are 5.112 billion unique mobile phone users in the world today, according to the latest data from GSMA Intelligence.
The total number of unique mobile users around the world grew by 100 million in the past 12 months.
Unique mobile users are currently growing at a rate of 2 percent per year. However, hundreds of millions of people have upgraded from ‘feature’ phones to smartphones in the past 12 months.
The latest data from Ericsson show that the number of mobile subscriptions associated with smartphones now exceeds 5 billion, accounting for approximately two-thirds of the mobile handsets in use around the world today.
Smartphone use is currently growing at an annual rate of 9 percent, with well over 1 million new smartphones coming into use every day.
Number of e-commerce users
The latest data from GlobalWebIndex shows that three-quarters of the world’s internet users buy something online each month, with more people now making purchases on mobile devices than on desktop and laptop computers.
2.82 billion people around the world bought consumer goods like fashion, groceries, or electrical appliances online in the past year, according to the latest data from Statista, representing growth of 3 percent versus 2017.
The amount of money we spend on online consumer goods purchases now exceeds US$1.75 trillion per year, up 14 percent versus the previous 12 months.
Note: we update the numbers on this page on a regular basis, so if you’d like to link to a specific set of stats, you’d be safer linking to one of our ‘static’ reports – click here if you’d like some help finding the right one.
More global insights
You’ll find links to some of our latest reports below, but simply click here if you’d like to search our complete library of in-depth insights and trends.
Alternatively, if you’d prefer a quick taster, here are the latest headline numbers for every single country in the world: