Digital 2012: Asian Facebook Users Pass 250 Million Mark

A few hours ago, data from SocialBakers showed that Facebook users in Asia now exceed a quarter of a billion – more than any other continent:

Facebook Users by Continent September 2012 DataReportal

This growth means that Asian users now account for well over a quarter of Facebook's population:

Facebook User Share by Continent September 2012 DataReportal

These stats are interesting enough for marketers in Asia, but the most exciting part of the story lies in the potential for continued growth in Asia; while 251 million users is already a sizeable total, this figure represents fewer than 1 in 14 of the region's residents:

Facebook Penetration by Continent September 2012 DataReportal

It's unlikely that Facebook's penetration in Asia will remain this low for long though; the 3-month growth-rate data from SocialBakers also shows that Facebook is adding in excess of 10 million new users every month around Asia:

Facebook 3-Month Growth Rate by Asian Country September 2012 DataReportal

With Facebook still blocked in China, it's unclear whether the world's favourite social network will ever achieve full global domination, but with numbers like these, it's clear that there's still plenty of momentum left in the Facebook juggernaut.

This article first appeared on the We Are Social Blog.