Digital 2022: Niue
This page contains an overview of essential headlines for digital adoption and use in Niue in 2022.
You’ll find a handy summary of these headlines in the “overview graphic” section below, but let’s start by taking a look at the essential headlines for digital adoption and use in Niue this year.
Niue’s population in 2022
Niue’s total population was 1,615 in January 2022.
Data show that Niue’s population decreased by 1 (-0.06 percent) between 2021 and 2022.
52.1 percent of Niue’s population is female, while 47.9 percent of the population is male.
At the start of 2022, 47.5 percent of Niue’s population lived in urban centres, while 52.5 percent lived in rural areas.
Note: gender data are currently only available for “female” and “male”.
Niue’s population by age
The median age of the population in Niue is 32.8.
Internet use in Niue in 2022
There were 1,285 internet users in Niue in January 2022.
Niue’s internet penetration rate stood at 79.6 percent of the total population at the start of 2022.
Kepios analysis indicates that internet users in Niue decreased by 1 (-0.06 percent) between 2021 and 2022.
For perspective, these user figures reveal that 330 people in Niue did not use the internet at the start of 2022, meaning that 20.4 percent of the population remained offline at the beginning of the year.
However, issues relating to COVID-19 continue to impact research into internet adoption, so actual internet user figures may be higher than these published numbers suggest (see here for further details).
For the latest insights into internet adoption and use around the world, follow our regular Global Statshot reports.
Social media statistics for Niue in 2022
There were 1,300 social media users in Niue in January 2022.
The number of social media users in Niue at the start of 2022 was equivalent to 80.5 percent of the total population, but it’s important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why).
Kepios analysis reveals that social media users in Niue increased by 300 (+30.0 percent) between 2021 and 2022.
Facebook users in Niue in 2022
Data published in Meta’s advertising resources indicates that Facebook had 900 users in Niue in early 2022.
However, Meta made important changes to the way its advertising resources report audience reach data at the end of 2021 – including making significant revisions to its base audience data for Facebook – so the figures shown here are not directly comparable with figures published in our previous reports.
To learn more about these changes, please see this article, as well as our comprehensive notes on data.
The company’s revised audience figures mean that Facebook’s ad reach in Niue was equivalent to 55.7 percent of the total population at the start of 2022.
For additional context, Facebook’s ad reach in Niue was equivalent to 70.0 percent of the local internet user base (regardless of age) in January 2022.
At the start of 2022, 56.3 percent of Facebook’s ad audience in Niue was female, while 43.8 percent was male.
Note: Meta’s advertising resources only publish audience gender data for “female” and “male” users.
Looking for more Facebook stats? Click here to explore our in-depth Facebook data for every country in the world.
Instagram users in Niue in 2022
Numbers published in Meta’s advertising tools indicate that Instagram had 650 users in Niue in early 2022.
This figure suggests that Instagram’s ad reach in Niue was equivalent to 40.2 percent of the total population at the start of the year.
It’s also worth noting that Instagram’s ad reach in Niue at the start of 2022 was equivalent to 50.6 percent of the local internet user base (regardless of age).
In early 2022, 58.3 percent of Instagram’s ad audience in Niue was female, while 41.7 percent was male.
Note: Meta’s advertising resources only publish audience gender data for “female” and “male” users.
Looking for more Instagram stats? Click here to explore our in-depth Instagram data for every country in the world.
Facebook Messenger users in Niue in 2022
Data published in Meta’s advertising resources indicate that ads on Facebook Messenger reached 950 users in Niue in early 2022.
However, Meta made important changes to the way its advertising resources report audience reach data at the end of 2021 – including making significant revisions to its base audience data for Facebook Messenger – so the figures shown here are not directly comparable with figures published in our previous reports.
To learn more about these changes, please see this article, as well as our comprehensive notes on data.
The company’s revised audience numbers suggest that Facebook Messenger’s ad reach in Niue was equivalent to 58.8 percent of the total population at the start of the year.
For additional context, Facebook Messenger’s ad reach in Niue is equivalent to 73.9 percent of the local internet user base (regardless of age).
At the start of 2022, 52.9 percent of Facebook Messenger’s ad audience in Niue was female, while 47.1 percent was male.
Notes: Meta’s advertising resources only publish audience gender data for “female” and “male” users.
Looking for more Facebook Messenger stats? Click here to explore our in-depth Facebook Messenger data for every country in the world.
LinkedIn users in Niue in 2022
Figures published in LinkedIn’s advertising resources indicate that LinkedIn had 2,700 “members” in Niue in early 2022.
However, note that LinkedIn’s advertising tools publish audience reach data based on total registered members, rather than the monthly active users that form the basis of the ad reach figures published by most other social media platforms.
As a result, these LinkedIn figures are not directly comparable with the figures for other social media platforms published on this page, or in our Digital 2022 reports.
The company’s advertising reach figures suggest that LinkedIn’s audience in Niue was equivalent to 167 percent* of the total population at the start of 2022.
For additional context, LinkedIn’s ad reach in Niue was equivalent to 210 percent* of the local internet user base (regardless of age) at the start of the year.
In early 2022, 39.2 percent of LinkedIn’s ad audience in Niue was female, while 60.8 percent was male.
Note: LinkedIn’s advertising resources only publish audience gender data for “female” and “male” users.
*Advisory: we’re aware that usage rates in excess of 100 percent of the population, “eligible” population, and / or internet users may seem implausible, but we’ve elected to republish source data “as is”, to enable readers to make their own judgments. Please see our detailed notes on data to learn more about these anomalies.
Looking for more LinkedIn stats? Click here to explore our in-depth LinkedIn data for every country in the world.
Mobile connections in Niue in 2022
Data from GSMA Intelligence shows that there were 1,597 cellular mobile connections in Niue at the start of 2022.
However, note that many people around the world make use of more than one mobile connection – for example, they might have one connection for personal use, and another one for work – so it’s not unusual for mobile connection figures to significantly exceed figures for total population.
GSMA Intelligence’s numbers indicate that mobile connections in Niue were equivalent to 98.9 percent of the total population in January 2022.
The number of mobile connections in Niue increased by 22 (+1.4 percent) between 2021 and 2022.
Additional resources
Just before we get to the full report, here are some suggestions for further reading, which will provide additional context for our full set of Digital 2022 numbers for Niue:
Read our complete Digital 2022 Global Overview Report to get a comprehensive overview of the “state of digital” around the world in 2022.
Click here to see all of the Global Digital Reports we’ve published on Niue over the past decade.
Explore all of our reports on countries in Oceania by clicking here.
Visit our complete online reports library to find all of the (free!) reports in the Global Digital Reports series.
If you’d like to receive updates when we publish new reports, click here to sign up for our newsletter.
Overview graphic
An Overview of Digital in Niue in 2022 DataReportal