Digital 2022: Transnistria
This page contains an overview of essential headlines for digital adoption and use in Transnistria in 2022.
You’ll find a handy summary of these headlines in the “overview graphic” section below, but let’s start by taking a look at the essential headlines for digital adoption and use in Transnistria this year.
Transnistria’s population in 2022
Transnistria’s total population was 465.8 thousand in January 2022.
Data show that Transnistria’s population decreased by 3,200 (-0.7 percent) between 2021 and 2022.
54.0 percent of Transnistria’s population is female, while 46.0 percent of the population is male.
Note: gender data are currently only available for “female” and “male”.
Internet use in Transnistria in 2022
There were 147.1 thousand internet users in Transnistria in January 2022.
Transnistria’s internet penetration rate stood at 31.6 percent of the total population at the start of 2022.
Kepios analysis indicates that internet users in Transnistria increased by 27 thousand (+22.5 percent) between 2021 and 2022.
For perspective, these user figures reveal that 318.8 thousand people in Transnistria did not use the internet at the start of 2022, meaning that 68.4 percent of the population remained offline at the beginning of the year.
However, issues relating to COVID-19 continue to impact research into internet adoption, so actual internet user figures may be higher than these published numbers suggest (see here for further details).
For the latest insights into internet adoption and use around the world, follow our regular Global Statshot reports.
Social media statistics for Transnistria in 2022
There were 147.1 thousand social media users in Transnistria in January 2022.
The number of social media users in Transnistria at the start of 2022 was equivalent to 31.6 percent of the total population, but it’s important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why).
Kepios analysis reveals that social media users in Transnistria increased by 27 thousand (+22.5 percent) between 2021 and 2022.
Facebook users in Transnistria in 2022
Data published in Meta’s advertising resources indicates that Facebook had 46.5 thousand users in Transnistria in early 2022.
However, Meta made important changes to the way its advertising resources report audience reach data at the end of 2021 – including making significant revisions to its base audience data for Facebook – so the figures shown here are not directly comparable with figures published in our previous reports.
To learn more about these changes, please see this article, as well as our comprehensive notes on data.
The company’s revised audience figures mean that Facebook’s ad reach in Transnistria was equivalent to 10.0 percent of the total population at the start of 2022.
For additional context, Facebook’s ad reach in Transnistria was equivalent to 31.6 percent of the local internet user base (regardless of age) in January 2022.
At the start of 2022, 58.7 percent of Facebook’s ad audience in Transnistria was female, while 41.3 percent was male.
Note: Meta’s advertising resources only publish audience gender data for “female” and “male” users.
Looking for more Facebook stats? Click here to explore our in-depth Facebook data for every country in the world.
Instagram users in Transnistria in 2022
Numbers published in Meta’s advertising tools indicate that Instagram had 106.8 thousand users in Transnistria in early 2022.
This figure suggests that Instagram’s ad reach in Transnistria was equivalent to 22.9 percent of the total population at the start of the year.
It’s also worth noting that Instagram’s ad reach in Transnistria at the start of 2022 was equivalent to 72.6 percent of the local internet user base (regardless of age).
In early 2022, 60.5 percent of Instagram’s ad audience in Transnistria was female, while 39.5 percent was male.
Note: Meta’s advertising resources only publish audience gender data for “female” and “male” users.
Looking for more Instagram stats? Click here to explore our in-depth Instagram data for every country in the world.
Facebook Messenger users in Transnistria in 2022
Data published in Meta’s advertising resources indicate that ads on Facebook Messenger reached 23.8 thousand users in Transnistria in early 2022.
However, Meta made important changes to the way its advertising resources report audience reach data at the end of 2021 – including making significant revisions to its base audience data for Facebook Messenger – so the figures shown here are not directly comparable with figures published in our previous reports.
To learn more about these changes, please see this article, as well as our comprehensive notes on data.
The company’s revised audience numbers suggest that Facebook Messenger’s ad reach in Transnistria was equivalent to 5.1 percent of the total population at the start of the year.
For additional context, Facebook Messenger’s ad reach in Transnistria is equivalent to 16.2 percent of the local internet user base (regardless of age).
At the start of 2022, 62.6 percent of Facebook Messenger’s ad audience in Transnistria was female, while 37.4 percent was male.
Notes: Meta’s advertising resources only publish audience gender data for “female” and “male” users.
Looking for more Facebook Messenger stats? Click here to explore our in-depth Facebook Messenger data for every country in the world.
LinkedIn users in Transnistria in 2022
Figures published in LinkedIn’s advertising resources indicate that LinkedIn had 6,000 “members” in Transnistria in early 2022.
However, note that LinkedIn’s advertising tools publish audience reach data based on total registered members, rather than the monthly active users that form the basis of the ad reach figures published by most other social media platforms.
As a result, these LinkedIn figures are not directly comparable with the figures for other social media platforms published on this page, or in our Digital 2022 reports.
The company’s advertising reach figures suggest that LinkedIn’s audience in Transnistria was equivalent to 1.3 percent of the total population at the start of 2022.
For additional context, LinkedIn’s ad reach in Transnistria was equivalent to 4.1 percent of the local internet user base (regardless of age) at the start of the year.
In early 2022, 43.1 percent of LinkedIn’s ad audience in Transnistria was female, while 56.9 percent was male.
Note: LinkedIn’s advertising resources only publish audience gender data for “female” and “male” users.
Looking for more LinkedIn stats? Click here to explore our in-depth LinkedIn data for every country in the world.
Additional resources
Just before we get to the full report, here are some suggestions for further reading, which will provide additional context for our full set of Digital 2022 numbers for Transnistria:
Read our complete Digital 2022 Global Overview Report to get a comprehensive overview of the “state of digital” around the world in 2022.
Click here to see all of the Global Digital Reports we’ve published on Transnistria over the past decade.
Explore all of our reports on countries in by clicking here.
Visit our complete online reports library to find all of the (free!) reports in the Global Digital Reports series.
If you’d like to receive updates when we publish new reports, click here to sign up for our newsletter.
Overview graphic
Overview of Digital in Transnistria in 2022 DataReportal