Digital 2022: The United States Virgin Islands
This page contains all the data, insights, and trends you need to help you understand how people in the United States Virgin Islands use connected devices and services in 2022.
You’ll find our complete Digital 2022 report on the United States Virgin Islands in the “full report” section below, but let’s start by taking a look at the essential headlines for digital adoption and use in the US Virgin Islands this year.
The United States Virgin Islands’s population in 2022
The US Virgin Islands’s total population was 104.1 thousand in January 2022.
Data show that the US Virgin Islands’s population decreased by 227 (-0.2 percent) between 2021 and 2022.
52.5 percent of the US Virgin Islands’s population is female, while 47.5 percent of the population is male.
At the start of 2022, 96.1 percent of the US Virgin Islands’s population lived in urban centres, while 3.9 percent lived in rural areas.
Note: gender data are currently only available for “female” and “male”.
The United States Virgin Islands’s population by age
The median age of the population in the US Virgin Islands is 42.9.
For additional context, here’s a look at how the population in the US Virgin Islands breaks down by age group:
5.5 percent of the US Virgin Islands’s population is between the ages of 0 and 4.
10.4 percent of the US Virgin Islands’s population is between the ages of 5 and 12.
6.8 percent of the US Virgin Islands’s population is between the ages of 13 and 17.
8.7 percent of the US Virgin Islands’s population is between the ages of 18 and 24.
11.0 percent of the US Virgin Islands’s population is between the ages of 25 and 34.
9.6 percent of the US Virgin Islands’s population is between the ages of 35 and 44.
12.1 percent of the US Virgin Islands’s population is between the ages of 45 and 54.
14.1 percent of the US Virgin Islands’s population is between the ages of 55 and 64.
21.7 percent of the US Virgin Islands’s population is aged 65 and above.
Note: percentages may not sum to 100 percent due to rounding.
Internet use in the United States Virgin Islands in 2022
There were 67.0 thousand internet users in the US Virgin Islands in January 2022.
The US Virgin Islands’s internet penetration rate stood at 64.4 percent of the total population at the start of 2022.
Kepios analysis indicates that internet users in the US Virgin Islands decreased by 144 (-0.2 percent) between 2021 and 2022.
For perspective, these user figures reveal that 37.1 thousand people in the US Virgin Islands did not use the internet at the start of 2022, meaning that 35.6 percent of the population remained offline at the beginning of the year.
However, issues relating to COVID-19 continue to impact research into internet adoption, so actual internet user figures may be higher than these published numbers suggest (see here for further details).
For the latest insights into internet adoption and use around the world, follow our regular Global Statshot reports.
Social media statistics for the United States Virgin Islands in 2022
There were 32.7 thousand social media users in the United States Virgin Islands in January 2022.
The number of social media users in the US Virgin Islands at the start of 2022 was equivalent to 31.4 percent of the total population, but it’s important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why).
Note: due to significant revisions in user numbers in the source data, we regret that we’re currently unable to provide figures for the year-on-year change in social media users in the US Virgin Islands.
Facebook users in the United States Virgin Islands in 2022
Data published in Meta’s advertising resources indicates that Facebook had 25.3 thousand users in the US Virgin Islands in early 2022.
However, Meta made important changes to the way its advertising resources report audience reach data at the end of 2021 – including making significant revisions to its base audience data for Facebook – so the figures shown here are not directly comparable with figures published in our previous reports.
To learn more about these changes, please see this article, as well as our comprehensive notes on data.
The company’s revised audience figures mean that Facebook’s ad reach in the US Virgin Islands was equivalent to 24.3 percent of the total population at the start of 2022.
However, Facebook restricts the use of its platform to people aged 13 and above, so it’s also worth highlighting that 28.8 percent of the “eligible” audience in the US Virgin Islands uses Facebook in 2022.
For additional context, Facebook’s ad reach in the US Virgin Islands was equivalent to 37.7 percent of the local internet user base (regardless of age) in January 2022.
At the start of 2022, 59.1 percent of Facebook’s ad audience in the US Virgin Islands was female, while 40.9 percent was male.
Note: Meta’s advertising resources only publish audience gender data for “female” and “male” users.
Looking for more Facebook stats? Click here to explore our in-depth Facebook data for every country in the world.
Instagram users in the United States Virgin Islands in 2022
Numbers published in Meta’s advertising tools indicate that Instagram had 16.0 thousand users in the US Virgin Islands in early 2022.
This figure suggests that Instagram’s ad reach in the US Virgin Islands was equivalent to 15.3 percent of the total population at the start of the year.
However, Instagram restricts the use of its platform to people aged 13 and above, so it’s helpful to know that 18.2 percent of the “eligible” audience in the US Virgin Islands uses Instagram in 2022.
It’s also worth noting that Instagram’s ad reach in the US Virgin Islands at the start of 2022 was equivalent to 23.8 percent of the local internet user base (regardless of age).
In early 2022, 59.1 percent of Instagram’s ad audience in the US Virgin Islands was female, while 40.9 percent was male.
Note: Meta’s advertising resources only publish audience gender data for “female” and “male” users.
Looking for more Instagram stats? Click here to explore our in-depth Instagram data for every country in the world.
Facebook Messenger users in the United States Virgin Islands in 2022
Data published in Meta’s advertising resources indicate that ads on Facebook Messenger reached 20.1 thousand users in the US Virgin Islands in early 2022.
However, Meta made important changes to the way its advertising resources report audience reach data at the end of 2021 – including making significant revisions to its base audience data for Facebook Messenger – so the figures shown here are not directly comparable with figures published in our previous reports.
To learn more about these changes, please see this article, as well as our comprehensive notes on data.
The company’s revised audience numbers suggest that Facebook Messenger’s ad reach in the US Virgin Islands was equivalent to 19.3 percent of the total population at the start of the year.
Facebook Messenger restricts the use of its platform to people aged 13 and above though, so it’s also worth highlighting that ads reach 22.9 percent of Facebook Messenger’s “eligible” audience in the US Virgin Islands in 2022.
For additional context, Facebook Messenger’s ad reach in the US Virgin Islands is equivalent to 29.9 percent of the local internet user base (regardless of age).
At the start of 2022, 59.5 percent of Facebook Messenger’s ad audience in the US Virgin Islands was female, while 40.5 percent was male.
Notes: Meta’s advertising resources only publish audience gender data for “female” and “male” users.
Looking for more Facebook Messenger stats? Click here to explore our in-depth Facebook Messenger data for every country in the world.
LinkedIn users in the United States Virgin Islands in 2022
Figures published in LinkedIn’s advertising resources indicate that LinkedIn had 61.0 thousand “members” in the US Virgin Islands in early 2022.
However, note that LinkedIn’s advertising tools publish audience reach data based on total registered members, rather than the monthly active users that form the basis of the ad reach figures published by most other social media platforms.
As a result, these LinkedIn figures are not directly comparable with the figures for other social media platforms published on this page, or in our Digital 2022 reports.
The company’s advertising reach figures suggest that LinkedIn’s audience in the US Virgin Islands was equivalent to 58.6 percent of the total population at the start of 2022.
LinkedIn restricts the use of its platform to people aged 18 and above though, so it’s also helpful to know that 75.8 percent of the “eligible” audience in the US Virgin Islands uses LinkedIn in 2022.
For additional context, LinkedIn’s ad reach in the US Virgin Islands was equivalent to 91.0 percent of the local internet user base (regardless of age) at the start of the year.
In early 2022, 45.1 percent of LinkedIn’s ad audience in the US Virgin Islands was female, while 54.9 percent was male.
Note: LinkedIn’s advertising resources only publish audience gender data for “female” and “male” users.
Looking for more LinkedIn stats? Click here to explore our in-depth LinkedIn data for every country in the world.
Twitter users in the United States Virgin Islands in 2022
Numbers published in Twitter’s advertising resources indicate that Twitter had 21.7 thousand users in the United States Virgin Islands in early 2022.
This figure means that Twitter’s ad reach in the US Virgin Islands was equivalent to 20.8 percent of the total population at the time.
However, Twitter restricts the use of its platform to people aged 13 and above, so it may be helpful to know that 24.8 percent of the “eligible” audience in the US Virgin Islands uses Twitter in 2022.
For additional context, Twitter’s ad reach in the US Virgin Islands was equivalent to 32.4 percent of the local internet user base (regardless of age) at the start of the year.
Note: due to anomalies in the source data, we regret that we’re currently unable to provide insights into Twitter’s ad audience by gender.
Looking for more Twitter stats? Click here to explore our in-depth Twitter data for every country in the world.
Pinterest users in the United States Virgin Islands in 2022
Data published in Pinterest’s advertising resources indicate that Pinterest had 14.0 thousand users in the US Virgin Islands in early 2022.
This figure means that Pinterest’s ad reach in the US Virgin Islands was equivalent to 13.4 percent of the total population at the start of the year.
However, Pinterest restricts the use of its platform to people aged 13 and above, so it may be helpful to know that 16.0 percent of the “eligible” audience in the US Virgin Islands uses Pinterest in 2022.
Meanwhile, Pinterest’s ad reach in the US Virgin Islands was equivalent to 20.9 percent of the local internet user base at that time, regardless of age.
At the start of 2022, 85.2 percent of Pinterest’s ad audience in the US Virgin Islands was female, while 7.4 percent was male.
Pinterest’s tools also publish audience data for users of “unspecified” gender, and these users accounted for 7.4 percent of Pinterest’s total ad audience in the US Virgin Islands at the start of 2022.
Looking for more Pinterest stats? Click here to explore our in-depth Pinterest data for every country in the world.
Mobile connections in the United States Virgin Islands in 2022
Data from GSMA Intelligence shows that there were 208.3 thousand cellular mobile connections in the US Virgin Islands at the start of 2022.
However, note that many people around the world make use of more than one mobile connection – for example, they might have one connection for personal use, and another one for work – so it’s not unusual for mobile connection figures to significantly exceed figures for total population.
GSMA Intelligence’s numbers indicate that mobile connections in the US Virgin Islands were equivalent to 200.1 percent of the total population in January 2022.
The number of mobile connections in the US Virgin Islands increased by 1,535 (+0.7 percent) between 2021 and 2022.
Additional resources
Just before we get to the full report, here are some suggestions for further reading, which will provide additional context for our full set of Digital 2022 numbers for the United States Virgin Islands:
Read our complete Digital 2022 Global Overview Report to get a comprehensive overview of the “state of digital” around the world in 2022.
Click here to see all of the Global Digital Reports we’ve published on the United States Virgin Islands over the past decade.
Explore all of our reports on countries in the Caribbean by clicking here.
Visit our complete online reports library to find all of the (free!) reports in the Global Digital Reports series.
If you’d like to receive updates when we publish new reports, click here to sign up for our newsletter.
Full report
You’ll find our complete Digital 2022: The United States Virgin Islands report in the SlideShare embed below (click here if that’s not working for you).