Digital 2023: Abkhazia
This page contains an overview of essential headlines for digital adoption and use in Abkhazia in 2023.
If you want to check whether this is our most up-to-date report on Abkhazia, or if you’re looking for data on digital trends and behaviours in Abkhazia for previous years, you can find our full collection of reports on Abkhazia by clicking here.
You’ll find a handy summary of these headlines in the “overview graphic” section below, but let’s start by taking a look at the key numbers for Abkhazia this year.
The state of digital in Abkhazia in 2023
Here are the essential headlines for digital adoption and use in Abkhazia in early 2023:
There were 123.5 thousand internet users in Abkhazia at the start of 2023, when internet penetration stood at 50.4 percent.
Abkhazia was home to 123.5 thousand social media users in January 2023, equating to 50.4 percent of the total population.
These headline stats offer a great overview of the “state of digital” in Abkhazia, but in order to make sense of how digital trends and behaviours are evolving, we need to dig deeper into the data.
Let’s take a closer look at what the latest numbers tell us, starting with some valuable context relating to Abkhazia’s population.
Abkhazia’s population in 2023
Abkhazia’s total population was 244.9 thousand in January 2023.
Data shows that Abkhazia’s population remained unchanged between 2022 and 2023.
53.0 percent of Abkhazia’s population is female, while 47.0 percent of the population is male.
At the start of 2023, 50.2 percent of Abkhazia’s population lived in urban centres, while 49.8 percent lived in rural areas.
Note: gender data are currently only available for “female” and “male”.
Abkhazia’s population by age
The median age of Abkhazia’s population is 37.1.
Internet use in Abkhazia in 2023
There were 123.5 thousand internet users in Abkhazia in January 2023.
Abkhazia’s internet penetration rate stood at 50.4 percent of the total population at the start of 2023.
Kepios analysis indicates that internet users in Abkhazia decreased by 5,800 (-4.5 percent) between 2022 and 2023.
For perspective, these user figures reveal that 121.4 thousand people in Abkhazia did not use the internet at the start of 2023, suggesting that 49.6 percent of the population remained offline at the beginning of the year.
However, complexities associated with the collection and analysis of internet user data mean that it can often take several months before research is ready for publication. As a result, the latest published figures for internet use invariably under-represent reality, and actual adoption and growth may be higher than the figures shown here suggest. Please see our comprehensive notes on data for further details.
Dig deeper: for the latest insights into internet adoption and use around the world, follow our regular Global Statshot reports.
Social media statistics for Abkhazia in 2023
There were 123.5 thousand social media users in Abkhazia in January 2023.
This figure might seem quite different to the values that we published in previous years, but please note that the sources we use to inform and calculate our social media user numbers have made important and wide-ranging revisions to their data over recent months.
These adjustments to source data mean that our latest numbers are not comparable with equivalent figures that we published in previous years, and readers should not regard any differences in these numbers as an actual change in social media use.
Indeed, our analysis of various data points from trusted third parties such as GWI and data.ai shows that there has been no discernible drop in overall social media use, and in almost all countries, social media use continues to increase.
As a result, readers should view any such differences as “corrections” in the data, and not as an indication that social media adoption has declined.
The number of social media users in Abkhazia at the start of 2023 was equivalent to 50.4 percent of the total population, but it’s also important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why).
More broadly, 100 percent* of Abkhazia’s total internet user base (regardless of age) used at least one social media platform in January 2023.
At that time, 60.9 percent of Abkhazia’s social media users were female, while 39.1 percent were male.
*Advisory: we’re aware that usage rates in excess of 100 percent of the population, “eligible” population, and / or internet users may seem implausible, but we’ve elected to republish source data “as is”, to enable readers to make their own judgments. For example, these discrepansies may help readers to determine the potential role that duplicate or “false” accounts may play in inflating user numbers, or the extent to which users themselves may “misrepresent” their age (e.g. by decalring they're over 18, when they are in fact still a minor). Please see our detailed notes on data to learn more about these anomalies.
Note: due to significant revisions in source data, we regret that we’re currently unable to provide reliable figures for the year-on-year change in social media users in Abkhazia. We recommend that readers do not compare our latest figures for social media use with figures published in our previous reports, because such comparisons will deliver inaccurate results.
Facebook users in Abkhazia in 2023
Data published in Meta’s advertising resources indicates that Facebook had 60.7 thousand users in Abkhazia in early 2023.
However, Meta has made important changes to the way its advertising resources report audience reach data over recent months – including making significant revisions to its base audience data for Facebook – so the figures shown here may not be directly comparable with figures published in our previous reports.
To learn more about these changes, please see this article, as well as our comprehensive notes on data.
Facebook user growth in Abkhazia
Figures published in Meta’s own tools indicate that Facebook’s potential ad reach in Abkhazia increased by 950 (+1.6 percent) between 2022 and 2023.
For more recent context, the same data show that the number of users that marketers could reach with ads on Facebook in Abkhazia decreased by 3,950 (-6.1 percent) between October 2022 and January 2023.
However, it’s important to stress that these advertising reach figures are not the same as the monthly active users figures that Meta reports in its investor earnings announcements, and they should not be interpreted as such.
As the company states within its ad planning tools,
“Estimated audience size is not a proxy for monthly or daily active users, or for engagement. Estimates aren’t designed to match population, census estimates or other sources, and may differ depending on factors such as how many accounts across Meta technologies a person has, how many temporary visitors are in a particular geographic location at a given time, and Meta user-reported demographics.”
As a result, changes in ad reach may not necessarily indicate any change in the platform’s overall user base.
But despite these caveats, Meta’s ad reach data still offers valuable insights into how Facebook use is evolving.
Facebook adoption in Abkhazia
Facebook’s ad reach in Abkhazia was equivalent to 24.8 percent of the total population at the start of 2023.
For additional context, Facebook’s ad reach in Abkhazia was equivalent to 49.1 percent of the local internet user base (regardless of age) in January 2023.
At the start of 2023, 58.9 percent of Facebook’s ad audience in Abkhazia was female, while 41.1 percent was male.
Note: Meta’s advertising resources only publish audience gender data for “female” and “male” users.
▶ Looking for more Facebook stats? Click here to explore our in-depth Facebook data for every country in the world.
Instagram users in Abkhazia in 2023
Numbers published in Meta’s advertising tools indicate that Instagram had 90.5 thousand users in Abkhazia in early 2023.
The company’s recently revised figures suggest that Instagram’s ad reach in Abkhazia was equivalent to 36.9 percent of the total population at the start of the year.
It’s also worth noting that Instagram’s ad reach in Abkhazia at the start of 2023 was equivalent to 73.2 percent of the local internet user base (regardless of age).
In early 2023, 64.7 percent of Instagram’s ad audience in Abkhazia was female, while 35.3 percent was male.
Note: Meta’s advertising resources only publish audience gender data for “female” and “male” users.
Instagram user growth in Abkhazia
Data published in Meta’s planning tools show that Instagram’s potential ad reach in Abkhazia increased by 1,200 (+1.3 percent) between 2022 and 2023.
On a quarterly basis, the company’s data also reveal that the size of Instagram’s ad audience in Abkhazia decreased by 8,450 (-8.5 percent) between October 2022 and January 2023.
As we noted in the Facebook section above though, changes in the audience reach figures published in Meta’s ad planning tools do not necessarily correlate with overall changes in its platforms’ active user bases.
▶ Looking for more Instagram stats? Click here to explore our in-depth Instagram data for every country in the world.
Facebook Messenger users in Abkhazia in 2023
Data published in Meta’s advertising resources indicate that ads on Facebook Messenger reached 31.7 thousand users in Abkhazia in early 2023.
The company’s recently revised audience numbers suggest that Facebook Messenger’s ad reach in Abkhazia was equivalent to 12.9 percent of the total population at the start of the year.
For additional context, Facebook Messenger’s ad reach in Abkhazia is equivalent to 25.7 percent of the local internet user base (regardless of age).
At the start of 2023, 60.9 percent of Facebook Messenger’s ad audience in Abkhazia was female, while 39.1 percent was male.
Notes: Meta’s advertising resources only publish audience gender data for “female” and “male” users.
Facebook Messenger user growth in Abkhazia
Data published in Meta’s planning tools show that Facebook Messenger’s potential ad reach in Abkhazia increased by 900 (+2.9 percent) between 2022 and 2023.
On a quarterly basis, the company’s data reveal that the size of Facebook Messenger’s ad audience in Abkhazia decreased by 2,000 (-5.9 percent) between October 2022 and January 2023.
However, as we noted in the Facebook section above, changes in the audience reach figures published in Meta’s ad planning tools do not necessarily correlate with overall changes in its platforms’ active user bases.
▶ Looking for more Facebook Messenger stats? Click here to explore our in-depth Facebook Messenger data for every country in the world.
Additional resources
Just before we get to our overview graphic, here are some suggestions for further reading, which will provide additional context for our full set of Digital 2023 numbers for Abkhazia:
Read our complete Digital 2023 Global Overview Report to get a comprehensive overview of the “state of digital” around the world in 2023.
Click here to see all of the Global Digital Reports we’ve published on Abkhazia over the past decade.
Explore all of our reports on countries in by clicking here.
Visit our complete online reports library to find all of the (free!) reports in the Global Digital Reports series.
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