Digital 2023: Niue
This page contains an overview of essential headlines for digital adoption and use in Niue in 2023.
If you want to check whether this is our most up-to-date report on Niue, or if you’re looking for data on digital trends and behaviours in Niue for previous years, you can find our full collection of reports on Niue by clicking here.
You’ll find a handy summary of these headlines in the “overview graphic” section below, but let’s start by taking a look at the key numbers for Niue this year.
The state of digital in Niue in 2023
Here are the essential headlines for digital adoption and use in Niue in early 2023:
There were 1,541 internet users in Niue at the start of 2023, when internet penetration stood at 79.6 percent.
Niue was home to 1,200 social media users in January 2023, equating to 62.0 percent of the total population.
A total of 1,617 cellular mobile connections were active in Niue in early 2023, with this figure equivalent to 83.5 percent of the total population.
These headline stats offer a great overview of the “state of digital” in Niue, but in order to make sense of how digital trends and behaviours are evolving, we need to dig deeper into the data.
Let’s take a closer look at what the latest numbers tell us, starting with some valuable context relating to Niue’s population.
Niue’s population in 2023
Niue’s total population was 1,936 in January 2023.
Data shows that Niue’s population increased by 5 (+0.3 percent) between 2022 and 2023.
53.0 percent of Niue’s population is female, while 47.0 percent of the population is male.
At the start of 2023, 47.8 percent of Niue’s population lived in urban centres, while 52.2 percent lived in rural areas.
Note: gender data are currently only available for “female” and “male”.
Niue’s population by age
The median age of Niue’s population is 36.0.
Here’s how Niue’s total population breaks down by age group:
7.1 percent is between the ages of 0 and 4.
15.0 percent is between the ages of 5 and 12.
9.0 percent is between the ages of 13 and 17.
6.6 percent is between the ages of 18 and 24.
10.1 percent is between the ages of 25 and 34.
12.5 percent is between the ages of 35 and 44.
13.8 percent is between the ages of 45 and 54.
10.7 percent is between the ages of 55 and 64.
15.2 percent is aged 65 and above.
Note: percentages may not sum to 100 percent due to rounding.
Internet use in Niue in 2023
There were 1,541 internet users in Niue in January 2023.
Niue’s internet penetration rate stood at 79.6 percent of the total population at the start of 2023.
Kepios analysis indicates that internet users in Niue increased by 4 (+0.3 percent) between 2022 and 2023.
For perspective, these user figures reveal that 395 people in Niue did not use the internet at the start of 2023, suggesting that 20.4 percent of the population remained offline at the beginning of the year.
However, complexities associated with the collection and analysis of internet user data mean that it can often take several months before research is ready for publication. As a result, the latest published figures for internet use invariably under-represent reality, and actual adoption and growth may be higher than the figures shown here suggest. Please see our comprehensive notes on data for further details.
Dig deeper: for the latest insights into internet adoption and use around the world, follow our regular Global Statshot reports.
Social media statistics for Niue in 2023
There were 1,200 social media users in Niue in January 2023.
This figure might seem quite different to the values that we published in previous years, but please note that the sources we use to inform and calculate our social media user numbers have made important and wide-ranging revisions to their data over recent months.
These adjustments to source data mean that our latest numbers are not comparable with equivalent figures that we published in previous years, and readers should not regard any differences in these numbers as an actual change in social media use.
Indeed, our analysis of various data points from trusted third parties such as GWI and data.ai shows that there has been no discernible drop in overall social media use, and in almost all countries, social media use continues to increase.
As a result, readers should view any such differences as “corrections” in the data, and not as an indication that social media adoption has declined.
The number of social media users in Niue at the start of 2023 was equivalent to 62.0 percent of the total population, but it’s also important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why).
More broadly, 77.9 percent of Niue’s total internet user base (regardless of age) used at least one social media platform in January 2023.
At that time, 54.2 percent of Niue’s social media users were female, while 45.8 percent were male.
Note: due to significant revisions in source data, we regret that we’re currently unable to provide reliable figures for the year-on-year change in social media users in Niue. We recommend that readers do not compare our latest figures for social media use with figures published in our previous reports, because such comparisons will deliver inaccurate results.
Facebook users in Niue in 2023
Data published in Meta’s advertising resources indicates that Facebook had 850 users in Niue in early 2023.
However, Meta has made important changes to the way its advertising resources report audience reach data over recent months – including making significant revisions to its base audience data for Facebook – so the figures shown here may not be directly comparable with figures published in our previous reports.
To learn more about these changes, please see this article, as well as our comprehensive notes on data.
Facebook adoption in Niue
Facebook’s ad reach in Niue was equivalent to 43.9 percent of the total population at the start of 2023.
However, Facebook restricts the use of its platform to people aged 13 and above, so it’s worth highlighting that 56.4 percent of the “eligible” audience in Niue uses Facebook in 2023.
For additional context, Facebook’s ad reach in Niue was equivalent to 55.2 percent of the local internet user base (regardless of age) in January 2023.
At the start of 2023, 55.6 percent of Facebook’s ad audience in Niue was female, while 44.4 percent was male.
Note: Meta’s advertising resources only publish audience gender data for “female” and “male” users.
▶ Looking for more Facebook stats? Click here to explore our in-depth Facebook data for every country in the world.
Instagram users in Niue in 2023
Numbers published in Meta’s advertising tools indicate that Instagram had 450 users in Niue in early 2023.
The company’s recently revised figures suggest that Instagram’s ad reach in Niue was equivalent to 23.2 percent of the total population at the start of the year.
However, Instagram restricts the use of its platform to people aged 13 and above, so it’s helpful to know that 29.8 percent of the “eligible” audience in Niue uses Instagram in 2023.
It’s also worth noting that Instagram’s ad reach in Niue at the start of 2023 was equivalent to 29.2 percent of the local internet user base (regardless of age).
In early 2023, 54.5 percent of Instagram’s ad audience in Niue was female, while 45.5 percent was male.
Note: Meta’s advertising resources only publish audience gender data for “female” and “male” users.
Instagram user growth in Niue
Data published in Meta’s planning tools show that Instagram’s potential ad reach in Niue decreased by 200 (-30.8 percent) between 2022 and 2023.
On a quarterly basis, the company’s data also reveal that the size of Instagram’s ad audience in Niue decreased by 100 (-18.2 percent) between October 2022 and January 2023.
As we noted in the Facebook section above though, changes in the audience reach figures published in Meta’s ad planning tools do not necessarily correlate with overall changes in its platforms’ active user bases.
▶ Looking for more Instagram stats? Click here to explore our in-depth Instagram data for every country in the world.
Facebook Messenger users in Niue in 2023
Data published in Meta’s advertising resources indicate that ads on Facebook Messenger reached 800 users in Niue in early 2023.
The company’s recently revised audience numbers suggest that Facebook Messenger’s ad reach in Niue was equivalent to 41.3 percent of the total population at the start of the year.
Facebook Messenger restricts the use of its platform to people aged 13 and above though, so it’s also worth highlighting that ads reach 53.1 percent of Facebook Messenger’s “eligible” audience in Niue in 2023.
For additional context, Facebook Messenger’s ad reach in Niue is equivalent to 51.9 percent of the local internet user base (regardless of age).
At the start of 2023, 52.9 percent of Facebook Messenger’s ad audience in Niue was female, while 47.1 percent was male.
Notes: Meta’s advertising resources only publish audience gender data for “female” and “male” users.
Facebook Messenger user growth in Niue
Data published in Meta’s planning tools show that Facebook Messenger’s potential ad reach in Niue decreased by 150 (-15.8 percent) between 2022 and 2023.
On a quarterly basis, the company’s data reveal that the size of Facebook Messenger’s ad audience in Niue decreased by 150 (-15.8 percent) between October 2022 and January 2023.
However, as we noted in the Facebook section above, changes in the audience reach figures published in Meta’s ad planning tools do not necessarily correlate with overall changes in its platforms’ active user bases.
▶ Looking for more Facebook Messenger stats? Click here to explore our in-depth Facebook Messenger data for every country in the world.
LinkedIn users in Niue in 2023
Figures published in LinkedIn’s advertising resources indicate that LinkedIn had 2,700 “members” in Niue in early 2023.
However, note that LinkedIn’s advertising tools publish audience reach data based on total registered members, rather than the monthly active users that form the basis of the ad reach figures published by most other social media platforms.
As a result, these LinkedIn figures are not directly comparable with the figures for other social media platforms published on this page, or in our Digital 2023 reports.
The company’s advertising reach figures suggest that LinkedIn’s audience in Niue was equivalent to 139 percent* of the total population at the start of 2023.
LinkedIn restricts the use of its platform to people aged 18 and above though, so it’s also helpful to know that 202 percent* of the “eligible” audience in Niue uses LinkedIn in 2023.
For additional context, LinkedIn’s ad reach in Niue was equivalent to 175 percent* of the local internet user base (regardless of age) at the start of the year.
In early 2023, 39.2 percent of LinkedIn’s ad audience in Niue was female, while 60.8 percent was male.
Note: LinkedIn’s advertising resources only publish audience gender data for “female” and “male” users.
*Advisory: we’re aware that usage rates in excess of 100 percent of the population, “eligible” population, and / or internet users may seem implausible, but we’ve elected to republish source data “as is”, to enable readers to make their own judgments. Please see our detailed notes on data to learn more about these anomalies.
LinkedIn user growth in Niue
Data published in LinkedIn’s planning tools show that LinkedIn’s potential ad reach in Niue remained unchanged between 2022 and 2023.
On a quarterly basis, the company’s data reveal that the size of LinkedIn’s ad audience in Niue also remained unchanged between October 2022 and January 2023.
However, because LinkedIn’s ad audience figures are based on total registered members rather than monthly active users, it’s unclear whether these trends might be representative of changes in active LinkedIn use.
▶ Looking for more LinkedIn stats? Click here to explore our in-depth LinkedIn data for every country in the world.
Twitter users in Niue in 2023
Numbers published in Twitter’s advertising resources indicate that Twitter had 100 users in Niue in early 2023.
This figure means that Twitter’s ad reach in Niue was equivalent to 5.2 percent of the total population at the time.
However, it’s important to stress that these advertising reach figures are not the same as monthly active user figures, and there may be meaningful differences between the size of Twitter’s ad audience and its total active user base.
It’s also worth noting that Twitter restricts the use of its platform to people aged 13 and above, so these figures suggest that 6.6 percent of the “eligible” audience in Niue uses Twitter in 2023.
For additional context, Twitter’s ad reach in Niue was equivalent to 6.5 percent of the local internet user base (regardless of age) at the start of the year.
In early 2023, the company’s own data indicated that 50.0 percent of Twitter’s ad audience in Niue was female, while 50.0 percent was male.
However, it’s worth noting that Twitter infers its users’ gender, by analysing signals such as the name that users enter in their profile, and their broader activity on the platform.
This contrasts with the gender data offered in the advertising tools of platforms like Facebook, which relies on the gender that users themselves enter in their own profile.
Moreover, our analysis suggests that Twitter’s inferences may not be particularly reliable in determining users’ gender, especially in countries where English is not the dominant language.
For example, consumer research findings published by GWI often offer quite a different picture of Twitter use by gender compared with Twitter’s own audience data.
But the apparent distortions that frequently appear in Twitter’s inferred gender data may be due in large part to the high number of “non-human” accounts that feature in Twitter’s active user data (e.g. accounts that represent businesses, animals, musicians, etc.), especially because Twitter doesn’t currently separate these accounts out from “real” human individuals in the ways that Facebook and Instagram do.
Regardless of the cause of these anomalies though, we advise caution when analysing or interpreting Twitter’s reported figures for use by gender.
▶ Looking for more Twitter stats? Click here to explore our in-depth Twitter data for every country in the world.
Mobile connections in Niue in 2023
Data from GSMA Intelligence shows that there were 1,617 cellular mobile connections in Niue at the start of 2023.
However, note that many people around the world make use of more than one mobile connection – for example, they might have one connection for personal use, and another one for work – so it’s not unusual for mobile connection figures to significantly exceed figures for total population.
GSMA Intelligence’s numbers indicate that mobile connections in Niue were equivalent to 83.5 percent of the total population in January 2023.
The number of mobile connections in Niue increased by 28 (+1.8 percent) between 2022 and 2023.
Additional resources
Just before we get to our overview graphic, here are some suggestions for further reading, which will provide additional context for our full set of Digital 2023 numbers for Niue:
Read our complete Digital 2023 Global Overview Report to get a comprehensive overview of the “state of digital” around the world in 2023.
Click here to see all of the Global Digital Reports we’ve published on Niue over the past decade.
Explore all of our reports on countries in Oceania by clicking here.
Visit our complete online reports library to find all of the (free!) reports in the Global Digital Reports series.
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