Digital 2024: Christmas Island
PLEASE NOTE…
We publish regular updates to the Global Digital Reports series.Click here to ensure you’re using our latest data for Christmas Island.
This page contains an overview of essential headlines for digital adoption and use in Christmas Island in 2024.
If you want to check whether this is our most up-to-date report for Christmas Island, or if you’re looking for data on digital trends and behaviours in Christmas Island for previous years, you can find DataReportal’s full collection of reports on Christmas Island by clicking here.
You’ll also find the complete Digital 2024 report for Christmas Island in the “overview graphic” section below, but we’ll start by taking a look at the essential headline numbers for Christmas Island this year.
Just before that, we’d like to thank We Are Social and Meltwater for making the 2024 Global Digital Reports series possible.
OK, let’s get into the data…
The state of digital in Christmas Island in 2024
Here are DataReportal’s essential headlines for digital adoption and use in Christmas Island in early 2024:
There were 1,330 internet users in Christmas Island at the start of 2024, when internet penetration stood at 78.6 percent.
Christmas Island was home to 850 social media users in January 2024, equating to 50.2 percent of the total population.
These headline stats offer a great overview of the “state of digital” in Christmas Island, but in order to make sense of how digital trends and behaviours are evolving, we need to dig deeper into the data.
Let’s take a closer look at what the latest numbers tell us, starting with some valuable context relating to the population of Christmas Island.
Population of Christmas Island in 2024
The population of Christmas Island stood at 1,692 in January 2024.
Data shows that Christmas Island’s population remained unchanged between early 2023 and the start of 2024.
40.5 percent of Christmas Island’s population is female, while 59.5 percent of the population is male.
Note: gender data are currently only available for “female” and “male”.
Christmas Island’s population by age
The median age of Christmas Island’s population is 38.0.
Internet use in Christmas Island in 2024
There were 1,330 internet users in Christmas Island in January 2024.
Christmas Island’s internet penetration rate stood at 78.6 percent of the total population at the start of 2024.
Kepios analysis indicates that internet users in Christmas Island remained unchanged between January 2023 and January 2024.
For perspective, these user figures reveal that 362 people in Christmas Island did not use the internet at the start of 2024, suggesting that 21.4 percent of the population remained offline at the beginning of the year.
However, complexities associated with the collection and analysis of internet user data mean that it can often take several months before research is ready for publication. As a result, the latest published figures for internet use invariably under-represent reality, and actual adoption and growth may be higher than the figures shown here suggest. Please see our comprehensive notes on data for further details.
Dig deeper: for the latest insights into internet adoption and use around the world, follow our regular Global Statshot reports.
Social media statistics for Christmas Island in 2024
DataReportal’s figures show that there were 850 active social media user identities in Christmas Island in January 2024.
Note: over the past year, we’ve made some important changes to how we calculate social media user numbers, and the data sources that we use to inform these calculations have also made significant and wide-ranging revisions to their published figures during that period.
As a result, our latest figure for social media use might appear to be quite different to the values that we published in previous years.
Because of this, we advise caution when comparing the social media user values published in this year’s reports with those published in previous years, especially because changes in reported values may be the result of “corrections” in the source data, as well as changes in actual user behaviour.
For clarity, Kepios analysis shows that social media users in Christmas Island decreased by 450 (-34.6 percent) between early 2023 and the beginning of 2024.
The number of social media users in Christmas Island at the start of 2024 was equivalent to 50.2 percent of the total population, but it’s important to stress that social media users may not represent unique individuals (see our detailed notes on data to learn why).
More broadly, 63.9 percent of Christmas Island’s total internet user base (regardless of age) used at least one social media platform in January 2024.
At that time, 47.4 percent of Christmas Island’s social media users were female, while 52.6 percent were male.
Note: gender data are currently only available for “female” and “male”.
Facebook users in Christmas Island in 2024
Data published in Meta’s advertising resources indicates that Facebook had 850 users in Christmas Island in early 2024.
However, Meta has made important changes to the way its advertising resources report audience reach data over recent months – including making significant revisions to its base audience data for Facebook – so the figures shown here may not be directly comparable with figures published in our previous reports.
To learn more about these changes, please see this article, as well as our comprehensive notes on data.
Facebook user growth in Christmas Island
Figures published in Meta’s own tools indicate that Facebook’s potential ad reach in Christmas Island decreased by 450 (-34.6 percent) between January 2023 and January 2024.
For more recent context, the same data show that the number of users that marketers could reach with ads on Facebook in Christmas Island decreased by 150 (-15.0 percent) between October 2023 and January 2024.
However, it’s important to stress that these advertising reach figures are not the same as the monthly active users figures that Meta reports in its investor earnings announcements, and they should not be interpreted as such.
As the company states within its ad planning tools,
“Estimated audience size is not a proxy for monthly or daily active users, or for engagement. Estimates aren’t designed to match population, census estimates or other sources, and may differ depending on factors such as how many accounts across Meta technologies a person has, how many temporary visitors are in a particular geographic location at a given time, and Meta user-reported demographics.”
As a result, changes in ad reach may not necessarily indicate any change in the platform’s overall user base.
But despite these caveats, Meta’s ad reach data still offers valuable insights into how Facebook use is evolving.
Facebook adoption in Christmas Island
Facebook’s ad reach in Christmas Island was equivalent to 50.2 percent of the total population at the start of 2024.
For additional context, Facebook’s ad reach in Christmas Island was equivalent to 63.9 percent of the local internet user base (regardless of age) in January 2024.
At the start of 2024, 47.4 percent of Facebook’s ad audience in Christmas Island was female, while 52.6 percent was male.
Note: Meta’s advertising resources only publish audience gender data for “female” and “male” users.
▶ Looking for more Facebook stats? Click here to explore our in-depth Facebook data for every country in the world.
Instagram users in Christmas Island in 2024
Numbers published in Meta’s advertising tools indicate that Instagram had 450 users in Christmas Island in early 2024.
The company’s regularly revised figures suggest that Instagram’s ad reach in Christmas Island was equivalent to 26.6 percent of the total population at the start of the year.
It’s also worth noting that Instagram’s ad reach in Christmas Island at the start of 2024 was equivalent to 33.8 percent of the local internet user base (regardless of age).
In early 2024, 50.0 percent of Instagram’s ad audience in Christmas Island was female, while 50.0 percent was male.
Note: Meta’s advertising resources only publish audience gender data for “female” and “male” users.
Instagram user growth in Christmas Island
Data published in Meta’s planning tools show that Instagram’s potential ad reach in Christmas Island decreased by 550 (-55.0 percent) between January 2023 and January 2024.
On a quarterly basis, the company’s data also reveal that the size of Instagram’s ad audience in Christmas Island decreased by 200 (-30.8 percent) between October 2023 and January 2024.
As we noted in the Facebook section above though, changes in the audience reach figures published in Meta’s ad planning tools do not necessarily correlate with overall changes in its platforms’ active user bases.
▶ Looking for more Instagram stats? Click here to explore our in-depth Instagram data for every country in the world.
X users in Christmas Island in 2024
Numbers published in X (Twitter)’s advertising resources indicate that X had 304 users in Christmas Island in early 2024.
This figure means that X’s ad reach in Christmas Island was equivalent to 17.9 percent of the total population at the time.
However, it’s important to stress that these advertising reach figures are not the same as monthly active user figures, and there may be meaningful differences between the size of X’s ad audience and its total active user base.
Moreover, we’ve seen some particularly bizarre trends in the data reported in X’s advertising tools over the past year, so we’d advise caution when it comes to analysing these X figures.
For additional context, X’s ad reach in Christmas Island was equivalent to 22.8 percent of the local internet user base (regardless of age) at the start of the year.
In early 2024, the company’s own data indicated that 46.7 percent of X’s ad audience in Christmas Island was female, while 53.3 percent was male.
However, it’s worth noting that X infers its users’ gender, by analysing signals such as the name that users enter in their profile, and their broader activity on the platform.
This contrasts with the gender data offered in the advertising tools of platforms like Facebook, which relies on the gender that users themselves enter in their own profile.
Moreover, our analysis suggests that X’s inferences may not be particularly reliable in determining users’ gender, especially in countries where English is not the dominant language.
For example, consumer research findings published by GWI often offer quite a different picture of X use by gender compared with X’s own audience data.
But the apparent distortions that frequently appear in X’s inferred gender data may be due in large part to the high number of “non-human” accounts that feature in X’s active user data (e.g. accounts that represent businesses, animals, musicians, etc.), especially because X doesn’t currently separate these accounts out from “real” human individuals in the ways that Facebook and Instagram do.
Regardless of the cause of these anomalies though, we advise caution when analysing or interpreting X’s reported figures for use by gender.
X user growth in Christmas Island
Data published in X (Twitter)’s own ad planning tools show that X’s potential ad reach in Christmas Island increased by 104 (+51.8 percent) between the start of 2023 and early 2024.
Meanwhile, the same data show that the number of users that marketers could reach with ads on X in Christmas Island decreased by 247 (-44.8 percent) between October 2023 and January 2024.
However, please note that the figures published in X’s planning tools appear to be liable to significant fluctuation – even over short periods of time – and these anomalies may impact the reliability and representativeness of this change data.
▶ Looking for more Twitter stats? Click here to explore our in-depth Twitter data for every country in the world.
Additional resources
Just before we get to our overview graphic, here are some suggestions for further reading, which will provide additional context for our full set of Digital 2024 numbers for Christmas Island:
Read our complete Digital 2024 Global Overview Report to get a comprehensive overview of the “state of digital” around the world in 2024.
Click here to see all of the Global Digital Reports we’ve published on Christmas Island over the past decade.
Explore all of our reports on countries in Oceania by clicking here.
Visit our complete online reports library to find all of the (free!) reports in the Global Digital Reports series.
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