Digital 2024: Svalbard and Jan Mayen
PLEASE NOTE…
We publish regular updates to the Global Digital Reports series.Click here to ensure you’re using our latest data for Svalbard and Jan Mayen.
This page contains an overview of essential headlines for digital adoption and use in Svalbard and Jan Mayen in 2024.
If you want to check whether this is our most up-to-date report for Svalbard and Jan Mayen, or if you’re looking for data on digital trends and behaviours in Svalbard and Jan Mayen for previous years, you can find DataReportal’s full collection of reports on Svalbard and Jan Mayen by clicking here.
You’ll also find the complete Digital 2024 report for Svalbard and Jan Mayen in the “overview graphic” section below, but we’ll start by taking a look at the essential headline numbers for Svalbard and Jan Mayen this year.
Just before that, we’d like to thank We Are Social and Meltwater for making the 2024 Global Digital Reports series possible.
OK, let’s get into the data…
The state of digital in Svalbard and Jan Mayen in 2024
Here are DataReportal’s essential headlines for digital adoption and use in Svalbard and Jan Mayen in early 2024:
There were 2,435 internet users in Svalbard and Jan Mayen at the start of 2024, when internet penetration stood at 93.8 percent.
Svalbard and Jan Mayen was home to 1,500 social media users in January 2024, equating to 57.8 percent of the total population.
A total of 3,235 cellular mobile connections were active in Svalbard and Jan Mayen in early 2024, with this figure equivalent to 124.6 percent of the total population.
These headline stats offer a great overview of the “state of digital” in Svalbard and Jan Mayen, but in order to make sense of how digital trends and behaviours are evolving, we need to dig deeper into the data.
Let’s take a closer look at what the latest numbers tell us, starting with some valuable context relating to the population of Svalbard and Jan Mayen.
Population of Svalbard and Jan Mayen in 2024
The population of Svalbard and Jan Mayen stood at 2,596 in January 2024.
Data shows that Svalbard and Jan Mayen’s population increased by 92 (+3.7 percent) between early 2023 and the start of 2024.
46.4 percent of Svalbard and Jan Mayen’s population is female, while 53.6 percent of the population is male.
Note: gender data are currently only available for “female” and “male”.
Svalbard and Jan Mayen’s population by age
The median age of Svalbard and Jan Mayen’s population is 33.6.
Internet use in Svalbard and Jan Mayen in 2024
There were 2,435 internet users in Svalbard and Jan Mayen in January 2024.
Svalbard and Jan Mayen’s internet penetration rate stood at 93.8 percent of the total population at the start of 2024.
Kepios analysis indicates that internet users in Svalbard and Jan Mayen increased by 423 (+21.0 percent) between January 2023 and January 2024.
For perspective, these user figures reveal that 161 people in Svalbard and Jan Mayen did not use the internet at the start of 2024, suggesting that 6.2 percent of the population remained offline at the beginning of the year.
However, complexities associated with the collection and analysis of internet user data mean that it can often take several months before research is ready for publication. As a result, the latest published figures for internet use invariably under-represent reality, and actual adoption and growth may be higher than the figures shown here suggest. Please see our comprehensive notes on data for further details.
Dig deeper: for the latest insights into internet adoption and use around the world, follow our regular Global Statshot reports.
Social media statistics for Svalbard and Jan Mayen in 2024
DataReportal’s figures show that there were 1,500 active social media user identities in Svalbard and Jan Mayen in January 2024.
Note: over the past year, we’ve made some important changes to how we calculate social media user numbers, and the data sources that we use to inform these calculations have also made significant and wide-ranging revisions to their published figures during that period.
As a result, our latest figure for social media use might appear to be quite different to the values that we published in previous years.
Because of this, we advise caution when comparing the social media user values published in this year’s reports with those published in previous years, especially because changes in reported values may be the result of “corrections” in the source data, as well as changes in actual user behaviour.
The number of social media users in Svalbard and Jan Mayen at the start of 2024 was equivalent to 57.8 percent of the total population, but it’s important to stress that social media users may not represent unique individuals (see our detailed notes on data to learn why).
More broadly, 61.6 percent of Svalbard and Jan Mayen’s total internet user base (regardless of age) used at least one social media platform in January 2024.
At that time, 50.0 percent of Svalbard and Jan Mayen’s social media users were female, while 50.0 percent were male.
Note: gender data are currently only available for “female” and “male”.
Note: due to significant revisions in source data, we regret that we’re currently unable to provide reliable figures for the year-on-year change in social media users in Svalbard and Jan Mayen. We recommend that readers do not compare our latest figures for social media use with figures published in our previous reports, because such comparisons will deliver inaccurate results.
Facebook users in Svalbard and Jan Mayen in 2024
Data published in Meta’s advertising resources indicates that Facebook had 400 users in Svalbard and Jan Mayen in early 2024.
However, Meta has made important changes to the way its advertising resources report audience reach data over recent months – including making significant revisions to its base audience data for Facebook – so the figures shown here may not be directly comparable with figures published in our previous reports.
To learn more about these changes, please see this article, as well as our comprehensive notes on data.
Facebook adoption in Svalbard and Jan Mayen
Facebook’s ad reach in Svalbard and Jan Mayen was equivalent to 15.4 percent of the total population at the start of 2024.
For additional context, Facebook’s ad reach in Svalbard and Jan Mayen was equivalent to 16.4 percent of the local internet user base (regardless of age) in January 2024.
At the start of 2024, 16.7 percent of Facebook’s ad audience in Svalbard and Jan Mayen was female, while 83.3 percent was male.
Note: Meta’s advertising resources only publish audience gender data for “female” and “male” users.
▶ Looking for more Facebook stats? Click here to explore our in-depth Facebook data for every country in the world.
Instagram users in Svalbard and Jan Mayen in 2024
Numbers published in Meta’s advertising tools indicate that Instagram had 550 users in Svalbard and Jan Mayen in early 2024.
The company’s regularly revised figures suggest that Instagram’s ad reach in Svalbard and Jan Mayen was equivalent to 21.2 percent of the total population at the start of the year.
It’s also worth noting that Instagram’s ad reach in Svalbard and Jan Mayen at the start of 2024 was equivalent to 22.6 percent of the local internet user base (regardless of age).
In early 2024, 40.0 percent of Instagram’s ad audience in Svalbard and Jan Mayen was female, while 60.0 percent was male.
Note: Meta’s advertising resources only publish audience gender data for “female” and “male” users.
Instagram user growth in Svalbard and Jan Mayen
Data published in Meta’s planning tools show that Instagram’s potential ad reach in Svalbard and Jan Mayen increased by 250 (+83.3 percent) between January 2023 and January 2024.
On a quarterly basis, the company’s data also reveal that the size of Instagram’s ad audience in Svalbard and Jan Mayen decreased by 200 (-26.7 percent) between October 2023 and January 2024.
As we noted in the Facebook section above though, changes in the audience reach figures published in Meta’s ad planning tools do not necessarily correlate with overall changes in its platforms’ active user bases.
▶ Looking for more Instagram stats? Click here to explore our in-depth Instagram data for every country in the world.
TikTok users in Svalbard and Jan Mayen in 2024
Figures published in ByteDance’s advertising resources indicate that TikTok had 1,500 users aged 18 and above in Svalbard and Jan Mayen in early 2024.
Note that ByteDance allows marketers to target TikTok ads to users aged 13 and above via its advertising tools, but these tools only show audience data for users aged 18 and above.
Meanwhile, TikTok’s ad reach in Svalbard and Jan Mayen was equivalent to 61.6 percent of the local internet user base at the beginning of the year, regardless of age.
In early 2024, 50.0 percent of TikTok’s ad audience in Svalbard and Jan Mayen was female, while 50.0 percent was male.
Note: ByteDance’s advertising resources only publish audience gender data for “female” and “male” users.
Having said that, ad audiences often only account for a subset of a platform’s total users, and given that TikTok’s ad tools only publish data for users aged 18 and above, it’s important to remember that trends in TikTok’s ad reach figures may not necessarily match changes in the platform’s overall user base.
▶ Looking for more TikTok stats? Click here to explore our in-depth TikTok data for every country in the world.
Facebook Messenger users in Svalbard and Jan Mayen in 2024
Data published in Meta’s advertising resources indicate that ads on Facebook Messenger reached 200 users in Svalbard and Jan Mayen in early 2024.
The company’s frequently revised audience numbers suggest that Facebook Messenger’s ad reach in Svalbard and Jan Mayen was equivalent to 7.7 percent of the total population at the start of the year.
For additional context, Facebook Messenger’s ad reach in Svalbard and Jan Mayen is equivalent to 8.2 percent of the local internet user base (regardless of age).
At the start of 2024, 40.0 percent of Facebook Messenger’s ad audience in Svalbard and Jan Mayen was female, while 60.0 percent was male.
Notes: Meta’s advertising resources only publish audience gender data for “female” and “male” users.
Facebook Messenger user growth in Svalbard and Jan Mayen
Data published in Meta’s planning tools show that Facebook Messenger’s potential ad reach in Svalbard and Jan Mayen remained unchanged between January 2023 and January 2024.
On a quarterly basis, the company’s data reveal that the size of Facebook Messenger’s ad audience in Svalbard and Jan Mayen decreased by 200 (-50.0 percent) between October 2023 and January 2024.
However, as we noted in the Facebook section above, changes in the audience reach figures published in Meta’s ad planning tools do not necessarily correlate with overall changes in its platforms’ active user bases.
▶ Looking for more Facebook Messenger stats? Click here to explore our in-depth Facebook Messenger data for every country in the world.
LinkedIn users in Svalbard and Jan Mayen in 2024
Figures published in LinkedIn’s advertising resources indicate that LinkedIn had 1,900 “members” in Svalbard and Jan Mayen in early 2024.
However, note that LinkedIn’s advertising tools publish audience reach data based on total registered members, rather than the monthly active users that form the basis of the ad reach figures published by most other social media platforms.
As a result, these LinkedIn figures are not directly comparable with the figures for other social media platforms published on this page, or in our Digital 2024 reports.
The company’s advertising reach figures suggest that LinkedIn’s audience in Svalbard and Jan Mayen was equivalent to 73.2 percent of the total population at the start of 2024.
For additional context, LinkedIn’s ad reach in Svalbard and Jan Mayen was equivalent to 78.0 percent of the local internet user base (regardless of age) at the start of the year.
In early 2024, 34.5 percent of LinkedIn’s ad audience in Svalbard and Jan Mayen was female, while 65.5 percent was male.
Note: LinkedIn’s advertising resources only publish audience gender data for “female” and “male” users.
LinkedIn user growth in Svalbard and Jan Mayen
Data published in LinkedIn’s planning tools show that LinkedIn’s potential ad reach in Svalbard and Jan Mayen decreased by 100 (-5.0 percent) between the start of 2023 and the beginning of 2024.
On a quarterly basis, the company’s data reveal that the size of LinkedIn’s ad audience in Svalbard and Jan Mayen remained unchanged between October 2023 and January 2024.
However, because LinkedIn’s ad audience figures are based on total registered members rather than monthly active users, it’s unclear whether these trends might reflect changes in active LinkedIn use too.
▶ Looking for more LinkedIn stats? Click here to explore our in-depth LinkedIn data for every country in the world.
Mobile connections in Svalbard and Jan Mayen in 2024
Data from GSMA Intelligence shows that there were 3,235 cellular mobile connections in Svalbard and Jan Mayen at the start of 2024.
However, note that many people around the world make use of more than one mobile connection – for example, they might have one connection for personal use, and another one for work – so it’s not unusual for mobile connection figures to significantly exceed figures for total population.
GSMA Intelligence’s numbers indicate that mobile connections in Svalbard and Jan Mayen were equivalent to 124.6 percent of the total population in January 2024.
The number of mobile connections in Svalbard and Jan Mayen increased by 24 (+0.7 percent) between the start of 2023 and the start of 2024.
Additional resources
Just before we get to our overview graphic, here are some suggestions for further reading, which will provide additional context for our full set of Digital 2024 numbers for Svalbard and Jan Mayen:
Read our complete Digital 2024 Global Overview Report to get a comprehensive overview of the “state of digital” around the world in 2024.
Click here to see all of the Global Digital Reports we’ve published on Svalbard and Jan Mayen over the past decade.
Explore all of our reports on countries in by clicking here.
Visit our complete online reports library to find all of the (free!) reports in the Global Digital Reports series.
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