An in-depth exploration of the digital trends and themes that will influence marketing success in 2023 and beyond.
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Don’t get distracted by media hype and user numbers – use these insights to identify people’s real social media favourites.
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A detailed look at TikTok’s continued growth, including all the latest data for advertising reach and time spent using the platform.
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A detailed look at Instagram’s growth over the past year, with in-depth analyses of the audiences for Stories, Reels, and Shop.
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As social commerce gains momentum around the world, we take a closer look at the audiences of some of the world’s most popular social commerce environments.
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As Facebook’s global audience continues to grow, what might the future of the world’s most-used social media platform look like?
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A closer look at the main reasons why people use connected devices and services in 2022.
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Global growth in the use of connected technologies and devices over the past 10 years, with details for internet use, social media use, and the use of mobile phones.
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The latest stats for ownership of cryptocurrencies around the world, including adoption rates by country, and ownership by age and gender.
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The latest trends in time spent with media, including insights into how much time people spend online, watching TV, using social media, and engaging with their phone.
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A detailed look at the world’s top 20 websites, with different perspectives from a number of the world’s top analytics firms.
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A detailed examination of social media platforms’ referrals to third-party websites, with a few surprises for marketers.
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A variety of data points reveal just how dominant Google and Apple have become in the smartphone market, and how they continue to consolidate their positions.
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Making sense of language and culture across the internet, and exploring how our global connected habits are reshaping the world’s content preferences.
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A closer look at the changes in Meta’s approach to the reporting of advertising audience data in late 2021.
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The latest figures for internet connection speeds around the world, with details for both mobile and fixed connections, and change in speed over time.
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All the latest numbers for YouTube use around the world, including the latest advertising audience reach figures, annual growth in reach, and time spent using the platform on mobile phones.
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