A detailed exploration of the reasons why people use the internet – and what they actually do once they’re online. Includes a closer look at search, social media, and some of our top online “vices”.
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There are now more than 5 billion active social media user identities in the world. But how did we get here, and where is social media most popular today?
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A closer look at internet adoption around the world in 2024, and a detailed exploration of the primary barriers to connecting the world’s remaining offline populations.
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A closer look at how much time the world spends using social media in 2024, with detailed stats by country, age, gender, and platform.
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