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Digital 2025: Hong Kong
Digital 2025: Hong Kong

All the data, insights, and trends you need to help you make sense of the “state of digital” in Hong Kong in 2025, including detailed statistics for internet use, social media use, and mobile use, as well as user numbers for all the top social platforms.

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DigitalSimon Kemp25 February 2025Digital, Digital 2025, Local, Hong Kong, Eastern Asia, APAC, AsiaComment
Digital 2025: Germany
Digital 2025: Germany

All the data, insights, and trends you need to help you make sense of the “state of digital” in Germany in 2025, including detailed statistics for internet use, social media use, and mobile use, as well as user numbers for all the top social platforms.

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DigitalSimon Kemp25 February 2025Digital, Digital 2025, Local, Germany, Deutschland, Western Europe, EuropeComment
Digital 2025: France
Digital 2025: France

All the data, insights, and trends you need to help you make sense of the “state of digital” in France in 2025, including detailed statistics for internet use, social media use, and mobile use, as well as user numbers for all the top social platforms.

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DigitalSimon Kemp25 February 2025Digital, Digital 2025, Local, France, Western Europe, EuropeComment
Digital 2025: China
Digital 2025: China

All the data, insights, and trends you need to help you make sense of the “state of digital” in China in 2025, including detailed statistics for internet use, social media use, and mobile use, as well as user numbers for all the top social platforms.

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DigitalSimon Kemp25 February 2025Digital, Digital 2025, Local, Eastern Asia, APAC, Asia, ChinaComment
Digital 2025: Canada
Digital 2025: Canada

All the data, insights, and trends you need to help you make sense of the “state of digital” in Canada in 2025, including detailed statistics for internet use, social media use, and mobile use, as well as user numbers for all the top social platforms.

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DigitalSimon Kemp25 February 2025Digital, Digital 2025, Local, Northern America, Americas, CanadaComment
Digital 2025: Australia
Digital 2025: Australia

All the data, insights, and trends you need to help you make sense of the “state of digital” in Australia in 2025, including detailed statistics for internet use, social media use, and mobile use, as well as user numbers for all the top social platforms.

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DigitalSimon Kemp25 February 2025Digital, Digital 2025, Local, Oceania, APAC, ANZ, AustraliaComment
Digital 2025: Global Overview Report
Digital 2025: Global Overview Report

Our flagship Global Digital Report for 2025, with more than 630 pages of data, trends, and insights into how the world uses the internet, social media, mobile devices, and ecommerce, as well as how people engage with digital marketing activities.

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DigitalSimon Kemp5 February 2025Digital, Digital 2025, Global, Global Overview, Digital 2025 Global Overview Report, Analysis, Simon KempComment
Digital 2025: Country Headlines Report
Digital 2025: Country Headlines Report

All the headline stats you need to understand digital adoption and trends in almost every country in the world, including key figures for mobile use, internet adoption, and social media use in 2025.

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DigitalSimon Kemp5 February 2025Digital, Digital 2025, Local Country Headlines, Local, YearbookComment
Digital 2025: the world is ever more connected
Digital 2025: the world is ever more connected

Essential headlines and trends relating to digital adoption and use around the world in 2025, including insights into the reasons why people go online, and how much time we spend using the internet each day.

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DigitalSimon Kemp5 February 2025Digital, Digital 2025, Digital 2025 Global Overview Report, Digital 2025 Sub-Section, Global, Analysis, Simon Kemp, Deep DiveComment
Digital 2025: top social platforms in 2025
Digital 2025: top social platforms in 2025

A comprehensive analysis of the world’s top social media platforms in 2025, including details of active user numbers, time spent using each platform, usage frequency, and potential advertising reach.

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DigitalSimon Kemp5 February 2025Digital, Digital 2025, Digital 2025 Global Overview Report, Digital 2025 Sub-Section, Global, Analysis, Simon Kemp, Deep DiveComment
Digital 2025: AI making gains
Digital 2025: AI making gains

A guide to the AI platforms capturing the greatest share of AI user activity in 2025, with representative figures for platform use and growth.

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DigitalSimon Kemp5 February 2025Digital, Digital 2025, Digital 2025 Global Overview Report, Digital 2025 Sub-Section, Global, Analysis, Simon Kemp, Deep DiveComment
Digital 2025: the state of social media in 2025
Digital 2025: the state of social media in 2025

A detailed exploration of key social media trends in 2025, including adoption rates by geography, the reasons why people use social media, the average number of platforms used, who we follow, and what the world looks for on social platforms.

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DigitalSimon Kemp5 February 2025Digital, Digital 2025, Digital 2025 Global Overview Report, Digital 2025 Sub-Section, Global, Analysis, Simon Kemp, Deep DiveComment
Digital 2025: how people discover new brands
Digital 2025: how people discover new brands

A detailed examination of the media, channels, and activities that introduce the greatest number of people to new brands, products, and services in 2025. Also includes data for discovery by age.

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DigitalSimon Kemp5 February 2025Digital, Digital 2025, Digital 2025 Global Overview Report, Digital 2025 Sub-Section, Global, Analysis, Simon Kemp, Deep DiveComment
Digital 2025: silver surfers, golden opportunities
Digital 2025: silver surfers, golden opportunities

A detailed analysis of why marketers would be crazy to ignore older generations in 2025, with charts and commentary exploring online shopping, financial services, TV streaming, ride-hailing, and more.

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DigitalSimon Kemp5 February 2025Digital, Digital 2025, Digital 2025 Global Overview Report, Digital 2025 Sub-Section, Global, Analysis, Simon Kemp, Deep DiveComment
Digital 2025: global advertising trends
Digital 2025: global advertising trends

A data-driven study of global trends in ad spend, including details of marketing investments by user device, media channel, and ad distribution technology. Includes data for both online and offline spend.

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DigitalSimon Kemp5 February 2025Digital, Digital 2025, Digital 2025 Global Overview Report, Digital 2025 Sub-Section, Global, Analysis, Simon Kemp, Deep DiveComment
Digital 2025: TV trends and realities
Digital 2025: TV trends and realities

A detailed guide to TV behaviours around the world in 2025, including a closer look at how streaming is changing the TV landscape across countries and different age groups.

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DigitalSimon Kemp5 February 2025Digital, Digital 2025, Digital 2025 Global Overview Report, Digital 2025 Sub-Section, Global, Analysis, Simon Kemp, Deep DiveComment
Digital 2025: online shopping still popping
Digital 2025: online shopping still popping

A detailed study of ecommerce trends in 2025, including a look at the top online consumer goods categories, ecommerce spend by market, and the merchants and brands that are attracting the highest levels of consumer interest and activity.

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DigitalSimon Kemp5 February 2025Digital, Digital 2025, Digital 2025 Global Overview Report, Digital 2025 Sub-Section, Global, Analysis, Deep DiveComment
Digital 2025: mobile data consumption trends
Digital 2025: mobile data consumption trends

Making sense of the exponential growth in mobile data traffic, with perspectives on the volume of data being transmitted, and the associated energy requirements.

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DigitalSimon Kemp5 February 2025Digital, Digital 2025, Digital 2025 Global Overview Report, Digital 2025 Sub-Section, Global, Analysis, Simon Kemp, Deep DiveComment
Digital 2025: quicker connections, accelerated access
Digital 2025: quicker connections, accelerated access

An exploration of global trends in internet connection speeds, with details of download and upload bandwidth for both mobile and fixed connections in 2025.

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DigitalSimon Kemp5 February 2025Digital, Digital 2025, Digital 2025 Global Overview Report, Digital 2025 Sub-Section, Global, Analysis, Simon Kemp, Deep DiveComment
Digital 2025: podcasts gaining popularity
Digital 2025: podcasts gaining popularity

Data exploring the rise of podcasts around the world, with insights into listening trends by geography, age, and gender. Also includes a ranking of the most popular podcasts on Spotify.

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DigitalSimon Kemp5 February 2025Digital, Digital 2025, Digital 2025 Global Overview Report, Digital 2025 Sub-Section, Global, Analysis, Deep DiveComment
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