Essential headlines and trends relating to digital adoption and use around the world in 2025, including insights into the reasons why people go online, and how much time we spend using the internet each day.

A comprehensive analysis of the world’s top social media platforms in 2025, including details of active user numbers, time spent using each platform, usage frequency, and potential advertising reach.

A guide to the AI platforms capturing the greatest share of AI user activity in 2025, with representative figures for platform use and growth.

A detailed exploration of key social media trends in 2025, including adoption rates by geography, the reasons why people use social media, the average number of platforms used, who we follow, and what the world looks for on social platforms.

A detailed examination of the media, channels, and activities that introduce the greatest number of people to new brands, products, and services in 2025. Also includes data for discovery by age.

A detailed analysis of why marketers would be crazy to ignore older generations in 2025, with charts and commentary exploring online shopping, financial services, TV streaming, ride-hailing, and more.

A data-driven study of global trends in ad spend, including details of marketing investments by user device, media channel, and ad distribution technology. Includes data for both online and offline spend.

A detailed guide to TV behaviours around the world in 2025, including a closer look at how streaming is changing the TV landscape across countries and different age groups.

A detailed study of ecommerce trends in 2025, including a look at the top online consumer goods categories, ecommerce spend by market, and the merchants and brands that are attracting the highest levels of consumer interest and activity.

Making sense of the exponential growth in mobile data traffic, with perspectives on the volume of data being transmitted, and the associated energy requirements.

An exploration of global trends in internet connection speeds, with details of download and upload bandwidth for both mobile and fixed connections in 2025.

Data exploring the rise of podcasts around the world, with insights into listening trends by geography, age, and gender. Also includes a ranking of the most popular podcasts on Spotify.

Some surprising insights into the extent to which the world’s internet users worry about how companies use their online data, and how frequently they decline cookies on websites.

A detailed analysis of why email is still an essential part of the marketing mix, even when it comes to reaching younger generations.

Detailed analysis of why computers are still an important consideration for marketers everywhere, despite the continued rise of mobile.

A closer look at the global dominance of Google’s Android mobile operating system and its Chrome web browser, including differences in user preference by geography.