X Users, Stats, Data & Trends for 2025

This page contains all the data, insights, and trends you need to help you understand X adoption and use around the world in January 2025.

You’ll find DataReportal’s latest complete report on X use towards the bottom of this article, but first, we’ll explore some key headlines and trends for global X use.

Just before you dive into the findings, you may be interested to know that all of the data and analysis on this page has been curated by real humans, without the use of generative AI (click here to learn why we include this statement).

Please also note that we publish regular updates to this page, so the content featured below may change at any time.

As a result, if you’d like to reference or link to specific stats or content that won’t change over time, you might find our flagship Global Overview Reports, our regular Statshot Reports, or one of our local country reports to be a better choice.

Essential X statistics and trends for 2025

Data published in X’s own tools^(a) show that X ads reached 586 million users in January 2025.

This figure places X 9th in DataReportal’s latest ranking of social media platforms by reported ad reach outside of China, and confirms that X was one of the most popular services on the internet in early 2025.^(b)

However, it’s important to highlight that advertising reach figures are not a direct proxy for a platform’s overall user base, and — as we’ll explain later — X’s total active user count may be quite different to these ad audience figures.

Caveats aside though, these latest audience numbers indicate that X ads reached 7.1 percent of all the people on Earth in January 2025, based on the latest population data from the United Nations.^(c)

But having said that, X Corp. restricts the use of X to people aged 13 and above, so — as we’ll explore below — X’s “age eligible” adoption rate may be higher than this overall figure suggests.^(b)

However, X’s own data shows that X’s advertising reach experienced a steady decline in the twelve months ending in January 2025.^(a)

More specifically, the total number of users that marketers could reach with X ads decreased by 33.0 million (-5.3 percent) between January 2024 and January 2025.^(a)

Note: The figures reported above are based on X’s advertising audience only, and may not be representative of the platform’s total active user base.

Digging deeper

Want the full story? Scroll down to find the latest data, insights, and trends you need to understand X use all over the world, including:

• Figures for X adoption

• How quickly X use is growing

• Countries with the highest rates of X use

• X use by world region

• X’s audience demographics

Towards the bottom of this page, you’ll also find a comprehensive report on X adoption and use all over the world.

And if you’re looking for even more perspective, you can learn how X compares to other social media platforms on our popular Social Media Users overview page.

Important notes on data and methodology

Unless stated otherwise, all of the figures that we report in this article represent Kepios’s analysis of data sourced directly from X’s own tools, resources, and statements.

You can find details of individual data sources listed at the bottom of this article.

Where we reference “ad reach” or “ad audience”, please note that the associated figures only identify the number of users or accounts that marketers may be able to reach with X ads.

These ad reach figures can be a useful indicator of trends in X adoption and use, but they are not a direct proxy for metrics like monthly active users, and should not be viewed as such.

Indeed, Kepios’s analysis shows that the ad reach figures published by most of the major social media platforms tend to be lower than the overall monthly active user figures that the same companies may publish from time to time in resources such as their investor earnings reports.

Meanwhile, ad reach figures may include duplicate and “inauthentic” accounts, as well as accounts that represent legitimate but “non-human” entities, including pets, businesses, brands, places of interest, music groups, and more.

Consequently, it’s important to stress that the figures you’ll find in this article may not be representative of X use by unique individuals.

As such, please pay careful attention to the definitions and labels that we use to describe each data point, in order to avoid any potential confusion or misrepresentation.

How many X users are there in 2025?

X is one of the world’s most popular social media platforms^(b), but just how many people use X today?

Based on data published in its own ad planning resources, X had at least 586 million users around the world in January 2025.^(a)

This figure suggests that 9.1 percent of all the people aged 13 and above around the world used X at the time of report production.^(c)

However, if we remove the people in this age group who live in China — where X remained “blocked” at the time of writing — the platform’s “eligible adoption rate” increases to 11.2 percent.^(c)

And for further context, Kepios’s analysis indicates that X ads reached 10.5 percent of the world’s internet users at the beginning of 2025.^(b)

Note: The figures reported above are based on X’s advertising audience only, and may not be representative of the platform’s total active user base.

How fast is X growing in 2025?

Data published in X’s ad planning tools suggests that X’s global potential audience reach figure decreased by 5.3 percent in the 12 months leading up to report production.^(a)

To put that figure in perspective, marketers were able to reach 33.0 million fewer users with X ads in January 2025 than they were one year prior.^(a)

And on a quarter-by-quarter basis, X’s potential ad reach decreased by 4.34 million (-0.7 percent) in the three months between October 2024 and January 2025.^(a)

But how do changes in X’s potential ad reach compare with growth trends for other platforms over the past year?

Well, Kepios’s analysis suggests that Facebook’s global ad reach increased by 93.3 million (+4.3 percent) in the twelve months leading up to January 2025, indicating that X’s reported reach declined, whereas Facebook’s reported reach figures increased during this period.^(d)

Meanwhile, data reported in YouTube’s ad planning tools tools shows that the platform’s total potential reach increased by 39.7 million (+1.6 percent) between January 2024 and January 2025, suggesting that X’s reported reach declined, whereas YouTube’s reported reach figures increased over the past year.^(d)

Note: The figures reported above are based on each platform’s advertising audience only, and may not be representative of their respective active user bases.

Which countries have the most X users in 2025?

Our analysis indicates that X has users all over the world, but some countries see much higher levels of X use than others.^(b)

Focusing specifically on the platform’s “top ten territories” by ad reach, audience figures published in X’s own tools^(a) in January 2025 show that:

1. The United States of America had 104 million active X users
2. Japan had 70.9 million active X users
3. Indonesia had 25.2 million active X users
4. India had 24.1 million active X users
5. The United Kingdom had 22.9 million active X users
6. Germany had 21.6 million active X users
7. Turkey had 19.7 million active X users
8. Mexico had 16.9 million active X users
9. Brazil had 16.0 million active X users
10. Saudi Arabia had 15.7 million active X users

Note: The figures reported above are based on X’s advertising audience only, and may not be representative of the platform’s total active user base.

How many users does X have in each world region in 2025?

The figures shown in the list below are based on X’s advertising audience data^(a) for January 2025.

• Number of active X users in Northern America: 115 million (19.6 percent of the global total)

• Number of active X users in Central America: 20.3 million (3.5 percent of the global total)

• Number of active X users in the Caribbean: 2.51 million (0.4 percent of the global total)

• Number of active X users in Southern America: 39.1 million (6.7 percent of the global total)

• Number of active X users in Western Europe: 52.2 million (8.9 percent of the global total)

• Number of active X users in Northern Europe: 33.0 million (5.6 percent of the global total)

• Number of active X users in Southern Europe: 21.8 million (3.7 percent of the global total)

• Number of active X users in Eastern Europe: 12.9 million (2.2 percent of the global total)

• Number of active X users in Northern Africa: 8.40 million (1.4 percent of the global total)

• Number of active X users in Western Africa: 9.85 million (1.7 percent of the global total)

• Number of active X users in Middle Africa: 658 thousand (0.1 percent of the global total)

• Number of active X users in Eastern Africa: 5.57 million (1.0 percent of the global total)

• Number of active X users in Southern Africa: 3.37 million (0.6 percent of the global total)

• Number of active X users in Western Asia: 50.0 million (8.5 percent of the global total)

• Number of active X users in Central Asia: 781 thousand (0.1 percent of the global total)

• Number of active X users in Southern Asia: 29.0 million (4.9 percent of the global total)

• Number of active X users in South-Eastern Asia: 73.5 million (12.5 percent of the global total)

• Number of active X users in Eastern Asia: 102 million (17.4 percent of the global total)

• Number of active X users in Oceania: 6.29 million (1.1 percent of the global total)

For clarity, we use the United Nations’ M49 geoscheme for our regional groupings. Please click here to learn which countries belong to each region.

Note: The figures reported above are based on X’s advertising audience only, and may not be representative of the platform’s total active user base. Rounding and anomalies in source data may mean that figures for individual regions do not sum to the global total.

What do X’s audience demographics look like in 2025?

Data reported in X’s planning tools^(a) in January 2025 indicate that:

• 36.3 percent of X’s audience was “female”

• 63.7 percent of X’s audience was “male”

Want to know what X’s audience gender balance looks like in your country? Take a look at the complete report below, or check out our free reports library.

Note: The figures reported above are based on X’s advertising audience only, and may not be representative of the platform’s total active user base. At the time of report production, X’s ad planning tools only published audience data for the gender identifiers shown above. Associated gender names and the ascription of these identifiers to the platform’s users reflect X’s approaches, definitions, and methodologies.

Guidance on interpreting X’s gender data

One of the reasons why X’s global user base skews male is that — around the world — men are more likely than women to have access to the internet (please refer to our latest global report for more details).^(b)

Having said that, X’s own data shows that the imbalance in the gender profile of its ad audience can be particularly marked in certain regions.

For example, female users accounted for barely 13.7 percent of the platform’s potential ad reach across Southern Asia in January 2025, while that figure was just 14.3 percent across Middle Africa.^(a)

On the other hand, female users accounted for 47.9 percent of X’s ad audience in Eastern Asia, and 39.7 percent in South-Eastern Asia.^(a)

Note: The figures reported above are based on X’s advertising audience only, and may not be representative of the platform’s total active user base.

What’s the average age of X’s users in 2025?

Based on the data reported in X’s planning tools, DataReportal’s analysis suggests that the average age of X users in January 2025 lay somewhere between 25 and 34 years old.^(a)

And for added perspective, the data published in X’s ad planning tools suggests that male users aged 25 to 34 accounted for the greatest share of active X users at that time.^(a)

It’s worth highlighting that the average age of X users varies meaningfully by geography though, so we encourage you to check out the details for the specific countries that matter to you in our free reports library.

Note: The figures reported above are based on X’s advertising audience only, and may not be representative of the platform’s total active user base.

What’s the age profile of X’s audience in 2025?

Based on the available data published in X’s own tools^(a) in January 2025, the demographic profile of X’s ad audience is as follows:

• Users aged 13 to 17:

  • Female users aged 13 to 17 accounted for 1.0 percent of X’s global ad audience.

  • Male users aged 13 to 17 accounted for 1.0 percent of X’s global ad audience.

• Users aged 18 to 24:

  • Female users aged 18 to 24 accounted for 13.2 percent of X’s global ad audience.

  • Male users aged 18 to 24 accounted for 18.9 percent of X’s global ad audience.

• Users aged 25 to 34:

  • Female users aged 25 to 34 accounted for 13.0 percent of X’s global ad audience.

  • Male users aged 25 to 34 accounted for 24.5 percent of X’s global ad audience.

• Users aged 35 to 49:

  • Female users aged 35 to 49 accounted for 6.9 percent of X’s global ad audience.

  • Male users aged 35 to 49 accounted for 14.2 percent of X’s global ad audience.

• Users aged 50 and above:

  • Female users aged 50 and above accounted for 2.5 percent of X’s global ad audience.

  • Male users aged 50 and above accounted for 4.8 percent of X’s global ad audience.

If you’d like to know more about the age profile of X’s audience in your country, you’ll find more details in our free reports library.

Note: The figures reported above are based on X’s advertising audience only, and may not be representative of the platform’s total active user base. Data rounding, anomalies in source data, and the varying availability of data for different demographic parameters mean that values shown in the list above and in the graphic below may not sum to 100 percent, and may not correlate with gender share values reported earlier in this article.

Full report: X use by country in January 2025

The embed below contains our latest in-depth report exploring X’s advertising audience around the world (please click here if the embed isn’t showing, or doesn’t seem to be working properly).

This report contains global headlines, benchmarks, and audience overviews, as well as local data for all the countries and territories around the world for which X’s advertising tools currently publish audience data.

How does X use compare with the use of other platforms?

Want to compare these findings with similar data for other social media platforms?

Check out our data and trends for other top platforms via these links:

• Essential Facebook stats and trends

• Essential Instagram stats and trends

• Essential LinkedIn stats and trends

• Essential Messenger stats and trends

• Essential Pinterest stats and trends

• Essential Snapchat stats and trends

• Essential TikTok stats and trends

• Essential YouTube stats and trends

Data sources for stats on this page

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