Digital 2021: New Zealand
You’ll find our complete #Digital2021 report for New Zealand in the SlideShare embed above (click here if that’s not working for you).
This report contains all the latest internet stats, mobile stats, and social media stats for New Zealand, but read on below for essential insights into digital use in New Zealand in 2021.
New Zealand’s population
New Zealand had a population of 4.84 million in January 2021.
New Zealand’s population increased by 39 thousand (+0.8%) between January 2020 and January 2021.
50.9% of New Zealand’s population is female, while 49.1% of its population is male [note: the United Nations does not publish data for genders other than ‘female’ and ‘male’].
86.7% of New Zealand’s population lives in urban centres, while 13.3% lives in rural areas.
Internet users in New Zealand
There were 4.55 million internet users in New Zealand in January 2021.
The number of internet users in New Zealand increased by 84 thousand (+1.9%) between 2020 and 2021.
Internet penetration in New Zealand stood at 94.0% in January 2021.
Note: we no longer include data sourced from social media platforms in our internet user numbers, so the numbers shown above and in our complete Digital 2021 reports are not comparable with numbers published in our reports from previous years.
Social media statistics for New Zealand
There were 3.97 million social media users in New Zealand in January 2021.
The number of social media users in New Zealand increased by 110 thousand (+2.8%) between 2020 and 2021.
The number of social media users in New Zealand was equivalent to 82.0% of the total population in January 2021.
Note: Figures for social media users shown here and in our complete Digital 2021 reports may not equate to unique individuals. We have also included new sources in this year’s social media figures, so numbers shown here and in our Digital 2021 reports will not be comparable with numbers published in our previous reports.
Mobile connections in New Zealand
There were 6.56 million mobile connections in New Zealand in January 2021.
The number of mobile connections in New Zealand increased by 78 thousand (+1.2%) between January 2020 and January 2021.
The number of mobile connections in New Zealand in January 2021 was equivalent to 135.6% of the total population.
Note: many people have more than one mobile connection, so figures for mobile connections may exceed 100% of the total population.
Additional resources
Still need more data? Here are a few suggestions:
Click here to see all of our published reports for New Zealand.
Explore all of our reports for countries across Oceania.
Click here to browse our complete library of published reports.
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