Digital 2021: Sweden
You’ll find our complete #Digital2021 report for Sweden in the SlideShare embed above (click here if that’s not working for you).
This report contains all the latest internet stats, mobile stats, and social media stats for Sweden, but read on below for essential insights into digital use in Sweden in 2021.
Sweden’s population
Sweden had a population of 10.13 million in January 2021.
Sweden’s population increased by 62 thousand (+0.6%) between January 2020 and January 2021.
49.9% of Sweden’s population is female, while 50.1% of its population is male [note: the United Nations does not publish data for genders other than ‘female’ and ‘male’].
88.1% of Sweden’s population lives in urban centres, while 11.9% lives in rural areas.
Internet users in Sweden
There were 9.93 million internet users in Sweden in January 2021.
The number of internet users in Sweden increased by 262 thousand (+2.7%) between 2020 and 2021.
Internet penetration in Sweden stood at 98.0% in January 2021.
Note: we no longer include data sourced from social media platforms in our internet user numbers, so the numbers shown above and in our complete Digital 2021 reports are not comparable with numbers published in our reports from previous years.
Social media statistics for Sweden
There were 8.32 million social media users in Sweden in January 2021.
The number of social media users in Sweden increased by 330 thousand (+4.1%) between 2020 and 2021.
The number of social media users in Sweden was equivalent to 82.1% of the total population in January 2021.
Note: Figures for social media users shown here and in our complete Digital 2021 reports may not equate to unique individuals. We have also included new sources in this year’s social media figures, so numbers shown here and in our Digital 2021 reports will not be comparable with numbers published in our previous reports.
Mobile connections in Sweden
There were 14.35 million mobile connections in Sweden in January 2021.
The number of mobile connections in Sweden increased by 92 thousand (+0.6%) between January 2020 and January 2021.
The number of mobile connections in Sweden in January 2021 was equivalent to 141.6% of the total population.
Note: many people have more than one mobile connection, so figures for mobile connections may exceed 100% of the total population.
Additional resources
Still need more data? Here are a few suggestions:
Click here to see all of our published reports for Sweden.
Explore all of our reports for countries across Northern Europe.
Click here to browse our complete library of published reports.
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