Digital 2024: Abkhazia
PLEASE NOTE…
We publish regular updates to the Global Digital Reports series.Click here to ensure you’re using our latest data for Abkhazia.
This page contains an overview of essential headlines for digital adoption and use in Abkhazia in 2024.
If you want to check whether this is our most up-to-date report for Abkhazia, or if you’re looking for data on digital trends and behaviours in Abkhazia for previous years, you can find DataReportal’s full collection of reports on Abkhazia by clicking here.
You’ll also find the complete Digital 2024 report for Abkhazia in the “overview graphic” section below, but we’ll start by taking a look at the essential headline numbers for Abkhazia this year.
Just before that, we’d like to thank We Are Social and Meltwater for making the 2024 Global Digital Reports series possible.
OK, let’s get into the data…
The state of digital in Abkhazia in 2024
Here are DataReportal’s essential headlines for digital adoption and use in Abkhazia in early 2024:
There were 141.6 thousand internet users in Abkhazia at the start of 2024, when internet penetration stood at 58.0 percent.
Abkhazia was home to 111.5 thousand social media users in January 2024, equating to 45.6 percent of the total population.
These headline stats offer a great overview of the “state of digital” in Abkhazia, but in order to make sense of how digital trends and behaviours are evolving, we need to dig deeper into the data.
Let’s take a closer look at what the latest numbers tell us, starting with some valuable context relating to the population of Abkhazia.
Population of Abkhazia in 2024
The population of Abkhazia stood at 244.2 thousand in January 2024.
Data shows that Abkhazia’s population decreased by 690 (-0.3 percent) between early 2023 and the start of 2024.
53.0 percent of Abkhazia’s population is female, while 47.0 percent of the population is male.
At the start of 2024, 50.2 percent of Abkhazia’s population lived in urban centres, while 49.8 percent lived in rural areas.
Note: gender data are currently only available for “female” and “male”.
Abkhazia’s population by age
The median age of Abkhazia’s population is 37.1.
Internet use in Abkhazia in 2024
There were 141.6 thousand internet users in Abkhazia in January 2024.
Abkhazia’s internet penetration rate stood at 58.0 percent of the total population at the start of 2024.
Kepios analysis indicates that internet users in Abkhazia increased by 18 thousand (+14.7 percent) between January 2023 and January 2024.
For perspective, these user figures reveal that 102.6 thousand people in Abkhazia did not use the internet at the start of 2024, suggesting that 42.0 percent of the population remained offline at the beginning of the year.
However, complexities associated with the collection and analysis of internet user data mean that it can often take several months before research is ready for publication. As a result, the latest published figures for internet use invariably under-represent reality, and actual adoption and growth may be higher than the figures shown here suggest. Please see our comprehensive notes on data for further details.
Dig deeper: for the latest insights into internet adoption and use around the world, follow our regular Global Statshot reports.
Social media statistics for Abkhazia in 2024
DataReportal’s figures show that there were 111.5 thousand active social media user identities in Abkhazia in January 2024.
Note: over the past year, we’ve made some important changes to how we calculate social media user numbers, and the data sources that we use to inform these calculations have also made significant and wide-ranging revisions to their published figures during that period.
As a result, our latest figure for social media use might appear to be quite different to the values that we published in previous years.
Because of this, we advise caution when comparing the social media user values published in this year’s reports with those published in previous years, especially because changes in reported values may be the result of “corrections” in the source data, as well as changes in actual user behaviour.
For clarity, Kepios analysis shows that social media users in Abkhazia increased by 21 thousand (+23.2 percent) between early 2023 and the beginning of 2024.
The number of social media users in Abkhazia at the start of 2024 was equivalent to 45.6 percent of the total population, but it’s important to stress that social media users may not represent unique individuals (see our detailed notes on data to learn why).
More broadly, 78.7 percent of Abkhazia’s total internet user base (regardless of age) used at least one social media platform in January 2024.
At that time, 65.9 percent of Abkhazia’s social media users were female, while 34.1 percent were male.
Note: gender data are currently only available for “female” and “male”.
Facebook users in Abkhazia in 2024
Data published in Meta’s advertising resources indicates that Facebook had 70.3 thousand users in Abkhazia in early 2024.
However, Meta has made important changes to the way its advertising resources report audience reach data over recent months – including making significant revisions to its base audience data for Facebook – so the figures shown here may not be directly comparable with figures published in our previous reports.
To learn more about these changes, please see this article, as well as our comprehensive notes on data.
Facebook user growth in Abkhazia
Figures published in Meta’s own tools indicate that Facebook’s potential ad reach in Abkhazia increased by 9,600 (+15.8 percent) between January 2023 and January 2024.
For more recent context, the same data show that the number of users that marketers could reach with ads on Facebook in Abkhazia decreased by 1,550 (-2.2 percent) between October 2023 and January 2024.
However, it’s important to stress that these advertising reach figures are not the same as the monthly active users figures that Meta reports in its investor earnings announcements, and they should not be interpreted as such.
As the company states within its ad planning tools,
“Estimated audience size is not a proxy for monthly or daily active users, or for engagement. Estimates aren’t designed to match population, census estimates or other sources, and may differ depending on factors such as how many accounts across Meta technologies a person has, how many temporary visitors are in a particular geographic location at a given time, and Meta user-reported demographics.”
As a result, changes in ad reach may not necessarily indicate any change in the platform’s overall user base.
But despite these caveats, Meta’s ad reach data still offers valuable insights into how Facebook use is evolving.
Facebook adoption in Abkhazia
Facebook’s ad reach in Abkhazia was equivalent to 28.8 percent of the total population at the start of 2024.
For additional context, Facebook’s ad reach in Abkhazia was equivalent to 49.6 percent of the local internet user base (regardless of age) in January 2024.
At the start of 2024, 58.0 percent of Facebook’s ad audience in Abkhazia was female, while 42.0 percent was male.
Note: Meta’s advertising resources only publish audience gender data for “female” and “male” users.
▶ Looking for more Facebook stats? Click here to explore our in-depth Facebook data for every country in the world.
Instagram users in Abkhazia in 2024
Numbers published in Meta’s advertising tools indicate that Instagram had 111.5 thousand users in Abkhazia in early 2024.
The company’s regularly revised figures suggest that Instagram’s ad reach in Abkhazia was equivalent to 45.6 percent of the total population at the start of the year.
It’s also worth noting that Instagram’s ad reach in Abkhazia at the start of 2024 was equivalent to 78.7 percent of the local internet user base (regardless of age).
In early 2024, 65.9 percent of Instagram’s ad audience in Abkhazia was female, while 34.1 percent was male.
Note: Meta’s advertising resources only publish audience gender data for “female” and “male” users.
Instagram user growth in Abkhazia
Data published in Meta’s planning tools show that Instagram’s potential ad reach in Abkhazia increased by 21 thousand (+23.2 percent) between January 2023 and January 2024.
On a quarterly basis, the company’s data also reveal that the size of Instagram’s ad audience in Abkhazia decreased by 11 thousand (-8.9 percent) between October 2023 and January 2024.
As we noted in the Facebook section above though, changes in the audience reach figures published in Meta’s ad planning tools do not necessarily correlate with overall changes in its platforms’ active user bases.
▶ Looking for more Instagram stats? Click here to explore our in-depth Instagram data for every country in the world.
Facebook Messenger users in Abkhazia in 2024
Data published in Meta’s advertising resources indicate that ads on Facebook Messenger reached 33.6 thousand users in Abkhazia in early 2024.
The company’s frequently revised audience numbers suggest that Facebook Messenger’s ad reach in Abkhazia was equivalent to 13.8 percent of the total population at the start of the year.
For additional context, Facebook Messenger’s ad reach in Abkhazia is equivalent to 23.7 percent of the local internet user base (regardless of age).
At the start of 2024, 60.6 percent of Facebook Messenger’s ad audience in Abkhazia was female, while 39.4 percent was male.
Notes: Meta’s advertising resources only publish audience gender data for “female” and “male” users.
Facebook Messenger user growth in Abkhazia
Data published in Meta’s planning tools show that Facebook Messenger’s potential ad reach in Abkhazia increased by 1,900 (+6.0 percent) between January 2023 and January 2024.
On a quarterly basis, the company’s data reveal that the size of Facebook Messenger’s ad audience in Abkhazia decreased by 1,350 (-3.9 percent) between October 2023 and January 2024.
However, as we noted in the Facebook section above, changes in the audience reach figures published in Meta’s ad planning tools do not necessarily correlate with overall changes in its platforms’ active user bases.
▶ Looking for more Facebook Messenger stats? Click here to explore our in-depth Facebook Messenger data for every country in the world.
Additional resources
Just before we get to our overview graphic, here are some suggestions for further reading, which will provide additional context for our full set of Digital 2024 numbers for Abkhazia:
Read our complete Digital 2024 Global Overview Report to get a comprehensive overview of the “state of digital” around the world in 2024.
Click here to see all of the Global Digital Reports we’ve published on Abkhazia over the past decade.
Explore all of our reports on countries in by clicking here.
Visit our complete online reports library to find all of the (free!) reports in the Global Digital Reports series.
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