LinkedIn Users, Stats, Data & Trends
Essential LinkedIn statistics and trends for 2023
Marketers could reach 922.3 million users with LinkedIn ads in April 2023,(a) making it one of the world’s largest social media platforms.
What’s more, data published in the company’s self-service advertising tools shows that LinkedIn’s ‘members’ have grown steadily over the past three months.(a)
The total number of members that marketers can reach with LinkedIn ads increased by roughly 22 million (+2.5%) in the three months leading up to April 2023.(a)
These latest figures indicate that roughly 11.5% of all the people on Earth have a LinkedIn account today.(c)
However, because the company limits use of its platform to people aged 18 and above, LinkedIn’s ‘eligible’ adoption rate will likely be higher than these figures suggest.(b)
Digging deeper
Want the full story? Scroll down to find all the latest data, insights, and trends you need to understand LinkedIn use all over the world, including:
The number of LinkedIn users around the world
How quickly LinkedIn is growing
LinkedIn’s top countries
LinkedIn users by world region
LinkedIn’s audience demographics
Towards the bottom of this page, you’ll also find a complete report on LinkedIn’s audience around the world.
You can also learn how LinkedIn compares to other social media platforms on our social media overview page.
Important notes
Unless stated otherwise, all figures are based on Kepios analysis of data sourced directly from LinkedIn’s own tools, resources, and company statements. You’ll find details of individual data sources listed at the bottom of this article.
We update this page on a regular basis, so if you’d like to link to a specific figure (which may change in future updates), you might prefer to link to one of our individual Global Digital Reports instead.
How many LinkedIn users are there in 2023?
LinkedIn is one of the world’s top social platforms, but just how many people use LinkedIn today?
Based on its global advertising audience reach numbers, LinkedIn has at least 922.3 million members* around the world in April 2023.(a)
This figure suggests that 16.4% of all people aged 18 and above around the world have an account LinkedIn today.(c)
*Notes: The figures shown above are based on LinkedIn’s advertising audience, and represent the platform’s registered member base, rather than its monthly active user base.
How fast is LinkedIn growing in 2023?
Recent data published in the company’s self-service advertising tools show that LinkedIn’s advertising audience reach grew by 11.4% over the past 12 months.(a)
To put that figure in perspective, advertisers can now reach 94 million more members on LinkedIn than they could this time last year.(a)
These numbers indicate that LinkedIn’s advertising reach has grown more quickly than Facebook’s advertising reach has grown over the past 12 months.(b)
For comparison, Facebook’s data show that the global advertising reach of its flagship platform increased by 5.0% (+108 million users) in the 12 months leading up to April 2023.(d)
Note: The figures shown above are based on each platform’s advertising audience only, and may not be representative of respective active user bases.
Which countries have the most LinkedIn users in 2023?
Based on the advertising audience reach numbers published in LinkedIn’s self-service tools in April 2023,(a) the latest data show that:
- The United States of America has at least 200.0 million LinkedIn registered “members”
- India has at least 100.0 million LinkedIn registered “members”
- Brazil has at least 62.0 million LinkedIn registered “members”
- China has at least 60.0 million LinkedIn registered “members”
- The United Kingdom has at least 36.0 million LinkedIn registered “members”
- France has at least 27.0 million LinkedIn registered “members”
- Indonesia has at least 23.0 million LinkedIn registered “members”
- Canada has at least 22.0 million LinkedIn registered “members”
- Mexico has at least 20.0 million LinkedIn registered “members”
- Italy has at least 18.0 million LinkedIn registered “members”
Note: the figures shown above are based on LinkedIn’s potential advertising reach. These figures represent the platform’s registered member base, and may not correlate with the platform’s active user base.
How many users does LinkedIn have in each world region in 2023?
The figures below are based on LinkedIn’s advertising audience data* for April 2023.(a)
Note: our regions follow the United Nations Geoscheme. Click here to learn which countries belong to each region.
Number of LinkedIn members in Northern America: 222.1 million
Number of LinkedIn members in Central America: 26.1 million
Number of LinkedIn members in the Caribbean: 5.0 million
Number of LinkedIn members in Southern America: 112.1 million
Number of LinkedIn members in Western Europe: 64.3 million
Number of LinkedIn members in Northern Europe: 52.7 million
Number of LinkedIn members in Southern Europe: 45.9 million
Number of LinkedIn members in Eastern Europe: 20.8 million
Number of LinkedIn members in Northern Africa: 18.4 million
Number of LinkedIn members in Western Africa: 14.5 million
Number of LinkedIn members in Middle Africa: 2.8 million
Number of LinkedIn members in Eastern Africa: 10.8 million
Number of LinkedIn members in Southern Africa: 11.9 million
Number of LinkedIn members in Western Asia: 41.8 million
Number of LinkedIn members in Central Asia: 2.1 million
Number of LinkedIn members in Southern Asia: 120.0 million
Number of LinkedIn members in Southeastern Asia: 59.9 million
Number of LinkedIn members in Eastern Asia: 73.5 million
Number of LinkedIn members in Oceania: 17.5 million
*Note: the figures shown above are based on LinkedIn’s potential advertising reach. These figures represent the platform’s registered member base, and may not correlate with the platform’s active user base. Rounding in source data may mean that individual figures do not correlate with totals.
What do LinkedIn’s audience demographics look like in 2023?
Based on LinkedIn’s advertising audience data* for April 2023:(a)
43.2% of LinkedIn’s global users are female
56.8% of LinkedIn’s global users are male
Want to know what LinkedIn demographics look like in your country? Check out our complete free report library.
*Notes: the figures above are based on LinkedIn’s potential advertising reach. These figures represent the platform’s registered member base, and may not correlate with the platform’s active user base. LinkedIn’s self-service advertising tools only report gender data for ‘female’ and ‘male’.
What’s the average age of LinkedIn’s users in 2023?
LinkedIn’s tools don’t offer a detailed breakdown of the platform’s advertising audience for all ages, so there’s no easy way to calculate the average age of LinkedIn’s active user base.
However, based on the latest available data, members aged 25 to 34 account for the largest share of LinkedIn’s advertising audience.(a)
How many users does LinkedIn have in each age group in 2023?
Data published in the platform’s self-service advertising tools in April 2023 indicated that marketers could reach the following worldwide audiences using ads on LinkedIn:(a)
200.0 million users aged 18 to 24 (21.1% of LinkedIn’s total ad audience)
520.0 million users aged 25 to 34 (55.8% of LinkedIn’s total ad audience)
170.0 million users aged 35 to 54 (20.1% of LinkedIn’s total ad audience)
23.0 million users aged 55 and above (2.9% of LinkedIn’s total ad audience)
Want to know more about the age profile of LinkedIn users in your country? Check out our free country report library.
Notes: the figures shown above are based on LinkedIn’s potential advertising reach, and may not correlate with the platform’s total number of monthly active users. Rounding in source data may mean that individual figures do not correlate with totals. In particular, the share figures for each age group shown above may not equate to the sum of each gender’s share shown in the image below.
Complete LinkedIn Audience Report
The embed below contains our latest in-depth report exploring LinkedIn’s advertising audience around the world (click here if the embed isn’t showing or working properly).
This report contains global headlines, benchmarks, and overviews, as well as local data for all the countries and territories around the world for which LinkedIn’s self-service advertising tools currently publish advertising audience data.
How does LinkedIn compare with other platforms?
Want to compare these findings with similar data for other social media platforms?
Check out our data and trends for other top platforms via these links:
Data sources for stats on this page
(a) Kepios analysis of data published in LinkedIn’s advertising tools in April 2023.
(b) Kepios analysis (April 2023).
(c) Kepios analysis of data published in LinkedIn’s advertising tools in April 2023, compared with the latest population data published by the United Nations and the U.S. Census Bureau.
Any other data sources have been attributed directly within the article, next to the appropriate data point.
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