A detailed study of how American consumers’ end-of-year shopping behaviours have evolved over recent years, with data-driven forecasts of how those behaviours will evolve in the upcoming Holiday 2026 shopping season.
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Chase Buckle and Simon Kemp offer DataReportal’s independent perspectives on Similarweb’s 2026 Generative AI Brand Visibility Index, exploring key takeaways, providing additional conclusions, and suggesting next steps for marketers and digital practitioners.
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