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DataReportal offers thousands of free reports that help you make sense of what people are really doing online.
Featured Reports
Digital 2027 Global Overview Report
Our latest flagship report, with 900+ pages exploring global digital adoption and use. Top stories include surging AI use, a decline in the use of the web, evolving search behaviours, new dynamics in the purchase journey, and the return of an old favourite.
Digital 2027 Local Country Headlines
A handy collection of all the latest local market data, with essential headlines for digital adoption and use in almost every country in the world. Includes headline figures for the use of mobile phones, internet adoption, and social media use.
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Digital 2026 Mid-Year Global Update Report
Our global update report for April 2026, with 600+ pages exploring digital adoption and use around the world. Top stories include startling trends for AI adoption and use, a closer look at how people use search and AI, and strong growth in social media use.
Digital 2026 Global Overview Report
Our flagship report from last year, with 700 pages exploring global digital adoption and use. Top stories include big new milestones for use of the internet, social media, and AI, along with insights into social platform preferences and the use of search engines.
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GLOBAL OVERVIEWS
Essential global and regional insights, with comparisons across key economies.
LOCAL INSIGHTS
In-depth local findings for more than 230 countries and territories around the world.
SPECIALIST REPORTS
Data and trends for specific topics, with regional overviews and local insights.
SELECTED CONTENT
DIGITAL 2024 GLOBAL NEWS REPORT
A closer look at the world’s evolving news preferences, including detailed examination of the role that social media platforms play in today’s news landscape. Compares data from a variety of trusted sources, offering valuable perspectives on this crucial aspect of the online world.
JAPAN’S DIGITAL DIFFERENCES
A closer look at why digital behaviours in Japan are so different to those that we see almost everywhere else in the world. Includes valuable insights into Japan’s digital evolution, and explores what the latest trends tell us today’s connected behaviours.
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The definitive report on global digital adoption and online behaviours. Contains 800+ pages of data and 10,000+ words of detailed analysis exploring the adoption and use of the internet, AI, smartphones, social media, ecommerce, streaming video and audio, and digital marketing.