The definitive report on global digital adoption and online behaviours. Contains 800+ pages of data and 10,000+ words of detailed analysis exploring the adoption and use of the internet, AI, smartphones, social media, ecommerce, streaming video and audio, and digital marketing.
Read MoreOur complete guide to AI use in 2027, including stats for AI adoption by country, what people use AI for, how AI behaviours vary by country, and how the AI tools are influencing the purchase journey.
Read MoreA detailed, data-rich exploration of declining use of the world-wide web, and how this fundamental change in online behaviour is affecting every aspect of the digital world.
Read MoreAll the headline stats you need to understand digital adoption and trends in almost every country in the world, including key figures for mobile use, internet adoption, and social media use in 2027.
Read MoreA detailed study of how American consumers’ end-of-year shopping behaviours have evolved over recent years, with data-driven forecasts of how those behaviours will evolve in the upcoming Holiday 2026 shopping season.
Read MoreAll the data you need to make sense of global digital behaviours in April 2026. Includes essential headlines and in-depth analysis for use of the internet, AI, mobile devices, and social media, as well as for how people engage with online shopping and digital marketing.
Read MoreChase Buckle and Simon Kemp offer DataReportal’s independent perspectives on Similarweb’s 2026 Generative AI Brand Visibility Index, exploring key takeaways, providing additional conclusions, and suggesting next steps for marketers and digital practitioners.
Read MoreAll the data, insights, and trends you need to help you make sense of the “state of digital” in Zimbabwe in 2026, including detailed statistics for internet use, social media use, and mobile use, as well as user numbers for all the top social platforms.
Read MoreAll the data, insights, and trends you need to help you make sense of the “state of digital” in Zambia in 2026, including detailed statistics for internet use, social media use, and mobile use, as well as user numbers for all the top social platforms.
Read MoreAll the data, insights, and trends you need to help you make sense of the “state of digital” in Yemen in 2026, including detailed statistics for internet use, social media use, and mobile use, as well as user numbers for all the top social platforms.
Read MoreOur latest report on the use of digital technologies in Western Sahara.
Read MoreAn overview of essential headlines for digital adoption and use in Wallis and Futuna in 2026.
Read MoreAll the data, insights, and trends you need to help you make sense of the “state of digital” in Vietnam in 2026, including detailed statistics for internet use, social media use, and mobile use, as well as user numbers for all the top social platforms.
Read MoreAll the data, insights, and trends you need to help you make sense of the “state of digital” in Venezuela in 2026, including detailed statistics for internet use, social media use, and mobile use, as well as user numbers for all the top social platforms.
Read MoreAll the data, insights, and trends you need to help you make sense of the “state of digital” in Vanuatu in 2026, including detailed statistics for internet use, social media use, and mobile use, as well as user numbers for all the top social platforms.
Read MoreAll the data, insights, and trends you need to help you make sense of the “state of digital” in Uzbekistan in 2026, including detailed statistics for internet use, social media use, and mobile use, as well as user numbers for all the top social platforms.
Read MoreAll the data, insights, and trends you need to help you make sense of the “state of digital” in Uruguay in 2026, including detailed statistics for internet use, social media use, and mobile use, as well as user numbers for all the top social platforms.
Read MoreAll the data, insights, and trends you need to help you make sense of the “state of digital” in the United States Virgin Islands in 2026, including detailed statistics for internet use, social media use, and mobile use, as well as user numbers for all the top social platforms.
Read MoreAll the data, insights, and trends you need to help you make sense of the “state of digital” in Ukraine in 2026, including detailed statistics for internet use, social media use, and mobile use, as well as user numbers for all the top social platforms.
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